{"id":11334,"date":"2021-10-05T09:21:45","date_gmt":"2021-10-05T13:21:45","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/hbo-max-unveils-european-launch-plans\/"},"modified":"2021-10-05T12:19:20","modified_gmt":"2021-10-05T16:19:20","slug":"hbo-max-unveils-european-launch-plans","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/","title":{"rendered":"HBO Max Unveils European Launch Plans"},"content":{"rendered":"<p>HBO Max is adding seven territories to the first phase of its European rollout, including the Netherlands and Turkey, bringing it to an initial batch of 27 markets in the region.<\/p>\n<p>This October, HBO Max arrives in Sweden, Denmark, Norway, Finland, Spain and Andorra. Central and Eastern Europe and Portugal will follow in 2022, along with the Netherlands, Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.<\/p>\n<p>The platform has also revealed that Warner Bros. movies will be available on HBO Max 45 days after their theatrical release this year in the Nordics. That windowing strategy will be implemented next year in Spain, Portugal, Netherlands, Greece, Iceland and Central and Eastern Europe.<\/p>\n<p>\u201cHBO Max is coming to Europe, bringing with it the best films and TV from 100 years of Warner Bros. together with HBO, Max Originals, DC and Cartoon Network,\u201d said Johannes Larcher, the head of HBO Max International. \u201cWe truly have something for everyone in the family to enjoy, with a superior viewing experience. Soon HBO Max will have lit up in 27 territories in Europe, and 67 around the world\u2014and we\u2019re not finished yet, with much more to come as we aspire to be present in 190 territories by 2026.\u201d<\/p>\n<p>\u201cWe have been entertaining fans in Europe since our first HBO TV channel launched in Hungary back in 1991\u2014and have been streaming on the continent for more than a decade with our HBO branded streaming services,\u201d said Christina Sulebakk, general manager of HBO Max EMEA. \u201cHBO Max represents the arrival of a new service that will take this to another level, offering an enhanced viewing experience and a much broader content lineup of the best entertainment for all the family at a very attractive price point. We are delighted to be bringing HBO Max to Europe for fans and customers to enjoy.\u201d<\/p>\n<p>HBO Max replaces existing HBO-branded streaming services in 20 territories in the Nordics, Spain, Portugal and Central and Eastern Europe. The monthly subscription will be reduced for customers in the Nordics (Kr 89 in Sweden and Norway, Kr 79 in Denmark and \u20ac8.99 in Finland), while the \u20ac8.99 monthly price will be maintained in Spain. New promotional offers will be unveiled ahead of this month&#8217;s launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HBO Max is adding seven territories to the first phase of its European rollout, including the Netherlands and Turkey, bringing it to an initial batch of 27 markets in the region.<\/p>\n","protected":false},"author":290,"featured_media":11335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[2208],"class_list":["post-11334","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hbo-max"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HBO Max Unveils European Launch Plans - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max Unveils European Launch Plans - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"HBO Max is adding seven territories to the first phase of its European rollout, including the Netherlands and Turkey, bringing it to an initial batch of 27 markets in the region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-05T13:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-05T16:19:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/HBO_Max-1021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/\",\"name\":\"HBO Max Unveils European Launch Plans - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-10-05T13:21:45+00:00\",\"dateModified\":\"2021-10-05T16:19:20+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/10\/05\/hbo-max-unveils-european-launch-plans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HBO Max Unveils European Launch Plans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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