{"id":11285,"date":"2021-09-16T09:10:54","date_gmt":"2021-09-16T13:10:54","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/nent-group-reorganizes-rebrands-studios-operations\/"},"modified":"2021-09-16T12:26:30","modified_gmt":"2021-09-16T16:26:30","slug":"nent-group-reorganizes-rebrands-studios-operations","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/09\/16\/nent-group-reorganizes-rebrands-studios-operations\/","title":{"rendered":"NENT Group Reorganizes &amp; Rebrands Studios Operations"},"content":{"rendered":"<p>Nordic Entertainment Group (NENT Group) has reorganized and rebranded its studios operations, formerly known as NENT Studios, as Viaplay Studios.<\/p>\n<p>Viaplay Studios will have a primary focus on delivering original content for NENT Group\u2019s Viaplay streaming service, which will be available in at least 15 countries by the end of 2023.<\/p>\n<p>Viaplay Studios comprises NENT Group\u2019s Swedish production companies Brain Academy and Nice Drama, which are currently in the process of merging into a single entity named Viaplay Studios Sweden that will produce original content exclusively for Viaplay.<\/p>\n<p>Viaplay Studios is also home to Viaplay Studios Animation, previously called NENT Animation, which will produce animated content exclusively for Viaplay.<\/p>\n<p>Paprika Studios, a Central and Eastern European-focused production company headquartered in Budapest and with a presence in nine markets, will operate as part of Viaplay Studios while retaining its current structure and branding.<\/p>\n<p>Viaplay Studios will also manage NENT Group\u2019s U.K.-based joint venture with FilmNation Entertainment and investment in Los Angeles-based studio Picturestart.<\/p>\n<p>Alexander Bastin, previously NENT Studios&#8217; CEO, has been appointed as Viaplay Studios&#8217; CEO.<\/p>\n<p>Alexander Tanno, previously Nice Drama&#8217;s CEO, has been appointed as Viaplay Studios Sweden&#8217;s CEO.<\/p>\n<p>Helena Sandermark, previously Brain Academy&#8217;s CEO, has been named head of production for Viaplay Studios Sweden.<\/p>\n<p>Jens K\u00f6ps\u00e9n and Akos Erdos will continue in their current roles as VP and head of Viaplay Studios Animation and Paprika Studios&#8217; CEO, respectively.<\/p>\n<p>Bastin commented: \u201cOur reorganized studios business will be key in fueling Viaplay\u2019s growth in the years to come. Viaplay Studios already has an outstanding slate of upcoming Viaplay originals, including Lasse Hallstr\u00f6m\u2019s <em>Hilma<\/em>\u00a0and Adi Hasak\u2019s <em>The Box<\/em>, and we are now set up to deliver even more unique stories. This is an important step in securing Viaplay\u2019s long-term content pipeline while providing a home for the most talented creators and producers in the Nordic region and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic Entertainment Group (NENT Group) has reorganized and rebranded its studios operations, formerly known as NENT Studios, as Viaplay Studios.<\/p>\n","protected":false},"author":350,"featured_media":11286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1751,1551,2755],"class_list":["post-11285","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nent-group","tag-nordic-entertainment-group","tag-viaplay-studios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NENT Group Reorganizes &amp; Rebrands Studios Operations - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/09\/16\/nent-group-reorganizes-rebrands-studios-operations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NENT Group Reorganizes &amp; 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