{"id":11255,"date":"2021-09-03T10:02:49","date_gmt":"2021-09-03T14:02:49","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/viaplay-increases-polish-footprint\/"},"modified":"2021-09-03T11:45:54","modified_gmt":"2021-09-03T15:45:54","slug":"viaplay-increases-polish-footprint","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/09\/03\/viaplay-increases-polish-footprint\/","title":{"rendered":"Viaplay Increases Polish Footprint"},"content":{"rendered":"<p>Nordic Entertainment Group (NENT Group) has signed a deal with the Polish mobile operator Play for the Viaplay streaming service.<\/p>\n<p>The agreement sees Viaplay become broadly available to Play\u2019s 15 million pre- and postpaid mobile customers.<\/p>\n<p>Starting today, new and renewing subscribers to the PLAY NOW TV service will receive access to Viaplay. Current PLAY NOW TV customers will have free Viaplay access until the end of January 2022 and will then be able to add a Viaplay subscription to their package. Customers who currently have a mobile or mobile broadband subscription from Play can choose to access Viaplay for a free trial period.<\/p>\n<p>Kim Poder, NENT Group&#8217;s chief commercial officer, said: \u201cViaplay\u2019s launch in Poland has been very successful, with significant interest both from viewers and partners. We are continually increasing our content offering, including the premiere of the hugely popular show <em>Fort Boyard<\/em>\u00a0and UEFA Europa League football with Legia Warsaw this month, making the service even more attractive. It\u2019s very exciting that customers of Play, Poland\u2019s leading mobile operator, can now experience Viaplay for themselves.\u201d<\/p>\n<p>Mikkel Noesgaard, Play&#8217;s chief marketing officer, added: \u201cAt Play, we are constantly developing our offer with customers\u2019 needs in mind. We are proud to be the first mobile operator in Poland to provide our customers with access to Viaplay, the latest video service on the Polish market, through a very attractive offer. Thanks to the cooperation with Viaplay, our customers will be able to enjoy access to home entertainment at the best price.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic Entertainment Group (NENT Group) has signed a deal with the Polish mobile operator Play for the Viaplay streaming service.<\/p>\n","protected":false},"author":350,"featured_media":11256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1751,1551,314],"class_list":["post-11255","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nent-group","tag-nordic-entertainment-group","tag-viaplay"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viaplay Increases Polish Footprint - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/09\/03\/viaplay-increases-polish-footprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaplay Increases Polish Footprint - 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