{"id":11101,"date":"2021-06-28T11:11:24","date_gmt":"2021-06-28T15:11:24","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/hbo-max-greenlights-new-swedish-comedy-series\/"},"modified":"2021-06-28T11:49:14","modified_gmt":"2021-06-28T15:49:14","slug":"hbo-max-greenlights-new-swedish-comedy-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/","title":{"rendered":"HBO Max Greenlights New Swedish Comedy Series"},"content":{"rendered":"<p>HBO Max has greenlit <em>Lust<\/em>, a Swedish comedy series produced for the platform by the Fremantle company Miso Film Sweden.<\/p>\n<p>The Max original is an outrageous and painfully honest comedy about four middle(ish)-aged women in Stockholm who are struggling to keep their libidos alive in a sexually frustrating world. Sofia Helin (<em>The Bridge<\/em>), Anja Lundqvist, Julia Dufvenius and Elin Klinga star.<\/p>\n<p>In <em>Lust<\/em>, Anette (Helin), Nadia (Lundqvist), Ellen (Dufvenius) and Martina (Klinga) have all been friends since school. They become intrigued when they find out that Anette is conducting a government survey dubbed \u201cMake Sweden Sexy Again\u201d\u2014is good sex, or the lack thereof, impacting the health of Swedish women over 40?<\/p>\n<p><em>Lust<\/em> is directed by Ella Lemhagen, produced by Sandra Harms and Karl Fredrik Ulfung and written by Frans Milisic Wiklund. It is based on an idea and in close collaboration with \u00c5sa Kalm\u00e9r, Julia Dufvenius, Sofia Helin and Anja Lundqvist. Executive producers for HBO Max are Christian Wikander and Camilla Curtis.<\/p>\n<p>Helin said: \u201cIn my childhood home, there was a book on the bookshelf that was completely torn apart by all the girls and women of the family; the sex survey \u2018The Hite Report\u2019, the 1976 bestseller by American feminist Shere Hite. Getting an insight into the adults&#8217; most intimate rooms and understanding how different everyone is when it comes to sex was astounding. When me and my friends as adults mentioned that we actually talk to each other about everything but our sex lives, we recalled Shere Hite&#8217;s groundbreaking sex survey. It turned into long conversations with a lot of laughter. It is such a vulnerable subject and therefore so liberating to be able to laugh together. Pairing a sex study with a comedy series created a fantastic creative space and it became our series: <em>Lust<\/em>.\u201d<\/p>\n<p>Miso Film\u2019s Harms said: \u201c<em>Lust<\/em> is a series about female sexuality that makes you laugh, touches you, entertains you but also shines a light on the times we live in. This project has been completely obvious to do from the day the idea was presented. A real dream project.\u201d<\/p>\n<p>Christian Wikander, executive producer at HBO Max, said: \u201c<em>Lust<\/em> represents our ambition with HBO Max to bring together brilliant creators and talent, on and off screen, to craft truly special series that offer our audiences something different. Firmly rooted in Sweden but centered around universal themes like sex, relationships and getting older, there is great potential for it to resonate globally too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HBO Max has greenlit Lust, a Swedish comedy series produced for the platform by Miso Film Sweden.<\/p>\n","protected":false},"author":1033,"featured_media":11102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1949,2208,2690],"class_list":["post-11101","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-fremantle","tag-hbo-max","tag-lust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HBO Max Greenlights New Swedish Comedy Series - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HBO Max Greenlights New Swedish Comedy Series - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"HBO Max has greenlit Lust, a Swedish comedy series produced for the platform by Miso Film Sweden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-28T15:11:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T15:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2015\/09\/HBO-Max-Logo_Black-120.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/\",\"name\":\"HBO Max Greenlights New Swedish Comedy Series - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-06-28T15:11:24+00:00\",\"dateModified\":\"2021-06-28T15:49:14+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/hbo-max-greenlights-new-swedish-comedy-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HBO Max Greenlights New Swedish Comedy Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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