{"id":11099,"date":"2021-06-28T11:35:35","date_gmt":"2021-06-28T15:35:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/movistar-restructures-strengthens-leadership\/"},"modified":"2021-06-28T11:46:31","modified_gmt":"2021-06-28T15:46:31","slug":"movistar-restructures-strengthens-leadership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/","title":{"rendered":"Movistar+ Restructures, Strengthens Leadership"},"content":{"rendered":"<p>Movistar+ is updating its structure to strengthen its leadership, emphasizing strategic partnerships and a unique user experience.<\/p>\n<p>Cristina Burzako, CEO of Movistar+, will be supported by three vertical content directors. Sport will be headed by Ignacio Fern\u00e1ndez-Vega, entertainment by Juan Andr\u00e9s Garc\u00eda Ropero and original fiction with Domingo Corral remaining at the helm. These will be further reinforced by two strategic divisions\u2014partnerships and content experience.<\/p>\n<p>Alex Mart\u00ednez Roig, until now the content director of Movistar+, will continue in the company as advisor to the CEO until the editorial transformation of the platform is consolidated. Fernando Jerez, the current director of entertainment and premium content at Movistar+, will be leaving the company.<\/p>\n<p>The structure of Telef\u00f3nica Espa\u00f1a\u2019s television platform is being reinforced to strengthen its leadership and step up its position in the market.<\/p>\n<p>In the last three years, Movistar+ has established itself as a leading platform in Spain thanks to its entertainment offering, following its alliances with Disney+, Netflix, DAZN and the Spanish platforms ATRESPlayer and Mitele.<\/p>\n<p>Emilio Gayo, president of Telef\u00f3nica Espa\u00f1a, has defined this strategy \u201cas one of the levers on which the growth of our television services for users in Spain is based. The moment calls for us to continue offering our customers a personalized proposition that is the best in the market.\u201d<\/p>\n<p>Burzako wants to commit to \u201ca platform in which our customers can find everything they want to see in a simple way, making us a facilitator that offers a unique and personalized experience which includes our partners\u2019 content as well as our own original content. The entertainment sector is in full transformation and users are increasingly demanding a comprehensive, simple and personalized service that streamlines their experience in this world with its ever-growing volume of offers and brands.\u201d<\/p>\n<p>Burzako added: \u201cWe are strengthening some critical areas in our constant adaptation to a world and a sector that never stop changing. The objective is to consistently improve the Movistar+ experience thanks to technology and artificial intelligence, always oriented towards our users.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Movistar+ is updating its structure to strengthen its leadership, emphasizing strategic partnerships and a unique user experience.<\/p>\n","protected":false},"author":1033,"featured_media":11100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[821],"class_list":["post-11099","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-movistar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Movistar+ Restructures, Strengthens Leadership - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Movistar+ Restructures, Strengthens Leadership - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Movistar+ is updating its structure to strengthen its leadership, emphasizing strategic partnerships and a unique user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-28T15:35:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-28T15:46:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/movistar-logo-621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/\",\"name\":\"Movistar+ Restructures, Strengthens Leadership - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-06-28T15:35:35+00:00\",\"dateModified\":\"2021-06-28T15:46:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Movistar+ Restructures, Strengthens Leadership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/author\/chelsearegan\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Movistar+ Restructures, Strengthens Leadership - TVEUROPE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/","og_locale":"en_US","og_type":"article","og_title":"Movistar+ Restructures, Strengthens Leadership - TVEUROPE","og_description":"Movistar+ is updating its structure to strengthen its leadership, emphasizing strategic partnerships and a unique user experience.","og_url":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/","og_site_name":"TVEUROPE","article_published_time":"2021-06-28T15:35:35+00:00","article_modified_time":"2021-06-28T15:46:31+00:00","og_image":[{"width":520,"height":338,"url":"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/movistar-logo-621.jpg","type":"image\/jpeg"}],"author":"Chelsea Regan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Chelsea Regan","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/","url":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/","name":"Movistar+ Restructures, Strengthens Leadership - TVEUROPE","isPartOf":{"@id":"https:\/\/worldscreen.com\/tveurope\/#website"},"datePublished":"2021-06-28T15:35:35+00:00","dateModified":"2021-06-28T15:46:31+00:00","author":{"@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/28\/movistar-restructures-strengthens-leadership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tveurope\/"},{"@type":"ListItem","position":2,"name":"Movistar+ Restructures, Strengthens Leadership"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tveurope\/#website","url":"https:\/\/worldscreen.com\/tveurope\/","name":"TVEUROPE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a","name":"Chelsea Regan","description":"Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.","url":"https:\/\/worldscreen.com\/tveurope\/author\/chelsearegan\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/11099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/users\/1033"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/comments?post=11099"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/11099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media\/11100"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media?parent=11099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/categories?post=11099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/tags?post=11099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}