{"id":11056,"date":"2021-06-14T10:25:24","date_gmt":"2021-06-14T14:25:24","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/germanys-tv-now-rebrand-rtl\/"},"modified":"2021-06-14T10:25:24","modified_gmt":"2021-06-14T14:25:24","slug":"germanys-tv-now-to-rebrand-as-rtl","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/","title":{"rendered":"Germany’s TV Now to Rebrand as RTL+"},"content":{"rendered":"

As part of a brand identity redesign at RTL Group, the German streaming service TV Now will be rebranded as RTL+ by the end of this year.<\/p>\n

The redesign was unveiled in front of employees, advertisers, partners and the media at\u00a0Screenforce Days 2021.<\/p>\n

\u201cWe are furthering the transformation of RTL from a traditional broadcast brand to a leading entertainment brand across all digital platforms,” said CEO Thomas Rabe. “The repositioning and redesign of RTL is part of our response to technological innovations and profound changes in the media landscape and the societies we operate in. We combine the power of a one-brand strategy with the endless customization possibilities of the digital world\u2014the perfect solution to promote the diversity of RTL Group\u2019s portfolio, content and people.\u201d<\/p>\n

The rollout of the new branding\u2014which includes a revamped, multicolored logo\u2014will begin in the second half of this year and will see Mediengruppe RTL Deutschland become RTL Deutschland.<\/p>\n

Fremantle, Vox and NTV, among other assets, will continue to use their own branding.<\/p>\n","protected":false},"excerpt":{"rendered":"

As part of a brand identity redesign at RTL Group, the German streaming service TV Now will be rebranded as RTL+ by the end of this year.<\/p>\n","protected":false},"author":290,"featured_media":11057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[153,2679],"class_list":["post-11056","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-rtl-group","tag-tv-now"],"yoast_head":"\nGermany's TV Now to Rebrand as RTL+ - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Germany's TV Now to Rebrand as RTL+ - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"As part of a brand identity redesign at RTL Group, the German streaming service TV Now will be rebranded as RTL+ by the end of this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T14:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/RTLRebrand-621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/\",\"name\":\"Germany's TV Now to Rebrand as RTL+ - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-06-14T14:25:24+00:00\",\"dateModified\":\"2021-06-14T14:25:24+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Germany’s TV Now to Rebrand as RTL+\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Germany's TV Now to Rebrand as RTL+ - TVEUROPE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/","og_locale":"en_US","og_type":"article","og_title":"Germany's TV Now to Rebrand as RTL+ - TVEUROPE","og_description":"As part of a brand identity redesign at RTL Group, the German streaming service TV Now will be rebranded as RTL+ by the end of this year.","og_url":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/","og_site_name":"TVEUROPE","article_published_time":"2021-06-14T14:25:24+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/RTLRebrand-621.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/","url":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/","name":"Germany's TV Now to Rebrand as RTL+ - TVEUROPE","isPartOf":{"@id":"https:\/\/worldscreen.com\/tveurope\/#website"},"datePublished":"2021-06-14T14:25:24+00:00","dateModified":"2021-06-14T14:25:24+00:00","author":{"@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/14\/germanys-tv-now-to-rebrand-as-rtl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tveurope\/"},{"@type":"ListItem","position":2,"name":"Germany’s TV Now to Rebrand as RTL+"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tveurope\/#website","url":"https:\/\/worldscreen.com\/tveurope\/","name":"TVEUROPE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tveurope\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/11056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/comments?post=11056"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/posts\/11056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media\/11057"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/media?parent=11056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/categories?post=11056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tveurope\/wp-json\/wp\/v2\/tags?post=11056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}