{"id":11024,"date":"2021-06-02T11:29:05","date_gmt":"2021-06-02T15:29:05","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/uktv-ramps-daves-digital-content-offering\/"},"modified":"2021-06-02T12:05:22","modified_gmt":"2021-06-02T16:05:22","slug":"uktv-ramps-up-daves-digital-content-offering","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/","title":{"rendered":"UKTV Ramps Up Dave\u2019s Digital Content Offering"},"content":{"rendered":"<p>UKTV has commissioned five short-form comedy shows for its Dave-branded social channels as it aims to boost its digital content portfolio.<\/p>\n<p>Two shorts head for Dave\u2019s YouTube channel are <em>Big Zuu\u2019s Wrap Clash<\/em>, a food competition and a spin-off of <em>Dave\u2019s Big Zuu\u2019s Big Eats<\/em>; and <em>Who Cares?<\/em>, hosted and produced by <em>Chicken Shop Date<\/em> creator Amelia Dimoldenberg.<\/p>\n<p>UKTV and BBC Studios have commissioned exclusively for Dave\u2019s Facebook page <em>The Comedy Guide to Life<\/em>, featuring stand-up comics offering observations on modern life; <em>BackChat<\/em>\u200b, a comedy talk radio show created by Ciaran Bartlett and Luke Mason; and <em>Bad Advice with Olga Koch<\/em>, an eight-part comedy chat show.<\/p>\n<p>Also a part of its new digital strategy, a team of social media experts are being recruited to manage Dave\u2019s Facebook and YouTube channels to increase UKTV\u2019s engagement with viewers and fans. A video manager, video editor, junior social analyst, deliverables coordinator and community manager will join the business this year. They\u2019ll work closely with the UKTV commissioning team and Dave channel director when new short-form ideas are pitched for the channel\u2019s social platforms.<\/p>\n<p>Erina Jones, UKTV\u2019s head of social and online, said: \u201cCreating unique short-form series for Dave\u2019s social platforms will increase our offering of entertaining, funny and relatable content in the online world. It\u2019s an incredible opportunity to test out new formats, work with a new generation of talent and extend the enjoyment of our popular Dave Originals for existing fans, and hopefully entice a wave of new fans too. Dave\u2019s mission is to be as funny on social media as it is on air and we want people to enjoy spending time with us wherever they are. Our followers can now look forward to these new and exclusive shows on a weekly basis over the coming months.\u201d<\/p>\n<p>Andrea Amey, who joined UKTV in December to lead the company\u2019s digital strategy, said: \u201cUKTV\u2019s channels are incredibly strong but it\u2019s important we have something on offer for viewers who might not watch our shows in the traditional way, on linear TV. Younger audiences are spending increasing amounts of time on social media, so by creating bespoke and bite-sized shows online, I hope they\u2019ll find something they enjoy featuring Dave\u2019s well-known witty tone. When editorially appropriate, we\u2019ll also premiere the best of Dave\u2019s short-form content on our on-demand service, UKTV Play.\u201d<\/p>\n<p>Mark Iddon, commissioning editor at UKTV, said: \u201cEveryone knows that Big Zuu delivers the tightest raps, but can anyone beat him in the food truck and produce a better wrap? Big Zuu has been a huge hit with Dave viewers so it\u2019s great that <em>Big Zuu\u2019s Wrap Clash<\/em> is launching on YouTube to coincide with series two of <em>Big Zuu\u2019s Big Eats<\/em>. I\u2019m also excited for Dave fans to see all the other great shows we\u2019ve commissioned for YouTube and Facebook coming soon.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UKTV has commissioned five short-form comedy shows for its Dave-branded social channels as it aims to boost its digital content portfolio.<\/p>\n","protected":false},"author":1033,"featured_media":11025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[137,81],"class_list":["post-11024","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dave","tag-uktv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UKTV Ramps Up Dave\u2019s Digital Content Offering - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UKTV Ramps Up Dave\u2019s Digital Content Offering - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"UKTV has commissioned five short-form comedy shows for its Dave-branded social channels as it aims to boost its digital content portfolio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-02T15:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-02T16:05:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/big-zuu-wrap-clash-621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"313\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/\",\"name\":\"UKTV Ramps Up Dave\u2019s Digital Content Offering - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-06-02T15:29:05+00:00\",\"dateModified\":\"2021-06-02T16:05:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/06\/02\/uktv-ramps-up-daves-digital-content-offering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UKTV Ramps Up Dave\u2019s Digital Content Offering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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