{"id":10973,"date":"2021-05-07T10:35:39","date_gmt":"2021-05-07T14:35:39","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/nent-group-matchroom-sport-secure-five-year-pact\/"},"modified":"2021-05-07T10:54:42","modified_gmt":"2021-05-07T14:54:42","slug":"nent-group-matchroom-sport-secure-five-year-pact","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/","title":{"rendered":"NENT Group &amp; Matchroom Sport Secure Five-Year Pact"},"content":{"rendered":"<p>Nordic Entertainment Group (NENT Group) and Matchroom Sport have renewed their media rights partnership in Sweden, Norway, Denmark and Finland while extending it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time.<\/p>\n<p>The five-year agreement secures more than 700 hours of live-streamed sports action from Matchroom Sport\u2019s portfolio every year for NENT Group\u2019s Viaplay streaming service.<\/p>\n<p>The agreement makes Viaplay the exclusive home of top darts tournaments. Cue sports fans can also stream snooker\u2019s Champion of Champions and Championship League events on Viaplay, along with the World Pool Masters, World Pool Championship, World Cup of Pool, US Open 9-Ball Championships and the Mosconi Cup. The agreement includes a comprehensive range of further content including table tennis, ten-pin bowling, basketball and netball.<\/p>\n<p>Peter N\u00f8rrelund, NENT Group\u2019s chief sports officer, said: \u201cOur vision is to be the European streaming champion, which means Viaplay should offer something for everyone. We cooperate closely with Matchroom in the Nordic region and will now bring live coverage of some of Europe\u2019s fastest-growing sports to our newest markets. We work continuously with rights holders to develop sports properties together, so this agreement is great news for these sports and their fans across Viaplay\u2019s rapidly expanding footprint.\u201d<\/p>\n<p>Barry Hearn, president of Matchroom, said: \u201cWe\u2019re delighted to expand our existing partnership with NENT Group over the next few years offering sports fans fantastic access to some of the biggest moments in sport on Viaplay. NENT Group has been huge supporters of our sports over the years and we hope this continues to grow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nordic Entertainment Group (NENT Group) and Matchroom Sport have renewed their media rights partnership in Sweden, Norway, Denmark and Finland while extending it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time.<\/p>\n","protected":false},"author":1033,"featured_media":10974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[2654,1751,1551],"class_list":["post-10973","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-matchroom-sport","tag-nent-group","tag-nordic-entertainment-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NENT Group &amp; Matchroom Sport Secure Five-Year Pact - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NENT Group &amp; Matchroom Sport Secure Five-Year Pact - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Nordic Entertainment Group (NENT Group) and Matchroom Sport have renewed their media rights partnership in Sweden, Norway, Denmark and Finland while extending it to Iceland, Estonia, Latvia, Lithuania and Poland for the first time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-07T14:35:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-07T14:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/NENT-Group-Logo-1019.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"449\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/\",\"name\":\"NENT Group &amp; Matchroom Sport Secure Five-Year Pact - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2021-05-07T14:35:39+00:00\",\"dateModified\":\"2021-05-07T14:54:42+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2021\/05\/07\/nent-group-matchroom-sport-secure-five-year-pact\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NENT Group &amp; Matchroom Sport Secure Five-Year Pact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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