{"id":10617,"date":"2020-11-12T08:57:31","date_gmt":"2020-11-12T13:57:31","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/itv-forecasts-q4-ad-gains\/"},"modified":"2020-11-12T09:37:02","modified_gmt":"2020-11-12T14:37:02","slug":"itv-forecasts-q4-ad-gains","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/","title":{"rendered":"ITV Forecasts Q4 Ad Gains"},"content":{"rendered":"<p>Delivering ITV&#8217;s Q3 trading update, Chief Executive Carolyn McCall said there have been &#8220;encouraging signs&#8221; in its broadcasting and studios divisions, with fourth-quarter ad revenues expected to see a year-on-year increase.<\/p>\n<p>For the nine months ended September 30, 2020, total external revenue was down 16 percent to \u00a31.9 billion ($2.5 billion). ITV Studios&#8217; revenues fell by 19 percent to \u00a3902 million ($1.2 billion), while broadcast revenues fell by 13 percent to \u00a31.3 billion ($1.7 billion).<\/p>\n<p>&#8220;Advertising trends are improving with Q4 forecast to be slightly up year on year and 85 percent of our productions in the\u00a0U.K. and internationally that were paused as a result of COVID-19 are back in production or have been delivered,&#8221; McCall said. &#8220;However, COVID restrictions and further national lockdowns have added production costs and are making it challenging to bring ITV Studios productions back to full capacity.&#8221;<\/p>\n<p>McCall concluded, &#8220;Looking ahead we will continue to monitor our performance very carefully against a wide range of scenarios given the ongoing uncertainty. We continue to focus on cash and costs and our balance sheet remains robust with good access to liquidity.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delivering ITV&#8217;s Q3 trading update, Chief Executive Carolyn McCall said there have been &#8220;encouraging signs&#8221; in its broadcasting and studios divisions, with fourth-quarter ad revenues expected to see a year-on-year increase.<\/p>\n","protected":false},"author":290,"featured_media":10618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1295,146],"class_list":["post-10617","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-carolyn-mccall","tag-itv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ITV Forecasts Q4 Ad Gains - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITV Forecasts Q4 Ad Gains - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Delivering ITV&#039;s Q3 trading update, Chief Executive Carolyn McCall said there have been &quot;encouraging signs&quot; in its broadcasting and studios divisions, with fourth-quarter ad revenues expected to see a year-on-year increase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T13:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-12T14:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/ITV-results-0320.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/\",\"name\":\"ITV Forecasts Q4 Ad Gains - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2020-11-12T13:57:31+00:00\",\"dateModified\":\"2020-11-12T14:37:02+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/11\/12\/itv-forecasts-q4-ad-gains\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ITV Forecasts Q4 Ad Gains\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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