{"id":10306,"date":"2020-06-04T11:32:16","date_gmt":"2020-06-04T15:32:16","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tveurope\/channel-4-launch-new-shows-snapchats-discover\/"},"modified":"2020-06-04T11:38:21","modified_gmt":"2020-06-04T15:38:21","slug":"channel-4-to-launch-new-shows-on-snapchats-discover","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/","title":{"rendered":"Channel 4 to Launch New Shows on Snapchat\u2019s Discover"},"content":{"rendered":"<p>Channel 4 has partnered with Snap Inc. to bring more than 300 short-form edits of Channel 4 content to Snapchat\u2019s Discover platform over the next year.<\/p>\n<p><em>Hollyoaks<\/em> will air on Snapchat, with short-form videos made for mobile episodes going live immediately after they have aired on E4, All 4 and Channel 4. To celebrate the launch, there is also a bespoke augmented reality Lens that allows Snapchatters to create their own cliff-hanger finale. Other shows included in the pact are <em>The Last Leg<\/em>, <em>Grime Gran<\/em> and <em>Five Guys a Week<\/em>, with a range of shows from across Channel 4\u2019s programming slate to follow.<\/p>\n<p>4Studio, Channel 4\u2019s recently launched Leeds-based digital content hub, will work with Snap and program producers to create the made-for-mobile edits. Snapchat and Channel 4 commercial arm 4Sales will share sales rights on the shows. Channel 4 was part of the launch of U.K. shows on Snapchat\u2019s Discover in 2018, and has since rolled out seven titles on the platform, including <em>Celebs Go Dating<\/em>, <em>Don\u2019t Tell the Bride<\/em> and <em>Tattoo Fixers<\/em>.<\/p>\n<p>Alex Mahon, chief executive at Channel 4, said: \u201cWe are hugely excited to bring more Channel 4 to Snapchat. We have a unique brand and taste and reach into the youth-dominated audience of Snap so the fit is clear. This partnership allows us to further our mission to serve young audiences, to increase time spent with Channel 4 and to supercharge our social footprint across 2020. We are continually evolving and adapting to reach our audience wherever they are and this is the latest iteration. I am particularly thrilled that <em>Hollyoaks<\/em> will be the first-ever soap to feature on the platform, offering Snapchatters a unique introduction to the joys of the best British Soap.\u201d<\/p>\n<p>Sean Mills, head of content at Snap, added: \u201cChannel 4 shares our passion for creating mobile content in new ways. We are delighted to extend our successful relationship and bring even more great shows to U.K. Snapchatters. We can\u2019t wait to see their distinctive storytelling style reimagined for the vertical screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel 4 has partnered with Snap Inc. to bring more than 300 short-form edits of Channel 4 content to Snapchat\u2019s Discover platform over the next year.<\/p>\n","protected":false},"author":1033,"featured_media":10307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[117,1401,1233],"class_list":["post-10306","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-channel-4","tag-snap-inc","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel 4 to Launch New Shows on Snapchat\u2019s Discover - TVEUROPE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel 4 to Launch New Shows on Snapchat\u2019s Discover - TVEUROPE\" \/>\n<meta property=\"og:description\" content=\"Channel 4 has partnered with Snap Inc. to bring more than 300 short-form edits of Channel 4 content to Snapchat\u2019s Discover platform over the next year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/\" \/>\n<meta property=\"og:site_name\" content=\"TVEUROPE\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-04T15:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-04T15:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tveurope\/wp-content\/uploads\/sites\/14\/2017\/07\/Channel4-619.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"336\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/\",\"name\":\"Channel 4 to Launch New Shows on Snapchat\u2019s Discover - TVEUROPE\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\"},\"datePublished\":\"2020-06-04T15:32:16+00:00\",\"dateModified\":\"2020-06-04T15:38:21+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/2020\/06\/04\/channel-4-to-launch-new-shows-on-snapchats-discover\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tveurope\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel 4 to Launch New Shows on Snapchat\u2019s Discover\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#website\",\"url\":\"https:\/\/worldscreen.com\/tveurope\/\",\"name\":\"TVEUROPE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tveurope\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tveurope\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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