As broadcasters around the world are confronted with TV productions that have been put on pause and events that have been canceled, programming needs have shifted. \u201cTheir audiences have an immense need for news and information from reliable sources,\u201d says Armin Luttenberger, head of content sales international. \u201cIn these times, ORF-Enterprise is supporting clients by curating hand-picked packages for their immediate needs and also offering a perspective for the upcoming months with our commitment to a reliable output of titles.\u201d<\/p>\n
Having learned first-hand from ORF\u2019s own program rescheduling amid the coronavirus crisis, ORF-Enterprise has adapted its lineup from the traditional seasonal one into \u201ca more agile approach,\u201d Luttenberger says. \u201cWe are providing our clients with high-quality reportages, covering recent events from the perspective of a highly respected public service institution and so, we can offer a wide range of ready-mades from all genres.\u201d<\/p>\n
The company has a library of 30-plus years of blue-chip nature, wildlife and science programs from ORF\u2019s Universum strand. It also offers classic and more recent recordings of musical performances from Austria, award-winning edutainment shows for kids and hundreds of hours of series and movies. Most of these programs are available in quick turnaround time as well, thanks to its close collaboration with the broadcaster\u2019s archive.<\/p>\n
\u201cOur abundant factual catalog allows our clients to pick volume packages, such as curated selections from our wildlife and nature brand ORF Universum, the daytime factual series The Wildlife Orphanage<\/em> or entertaining gardening shows,\u201d Luttenberger says. \u201cWhen it comes to relicensing titles, we can support with a quick turnaround to rerun titles, including award-winning TV movies and series. With access to the ORF\u2019s audiovisual library, a dedicated team assigned to footage inquiries takes care of our customers\u2019 specific demands. This service includes content from the ORF\u2019s news and reportage (feature) segments, current affairs features produced by our worldwide network of correspondents as well as footage from our blue-chip factual catalog.\u201d<\/p>\n ORF-Enterprise is also making use of the value feedback gleaned at international markets to help serve customers. \u201cORF\u2019s TV series and movies have been performing extremely well recently in the sales territories, and we are confident they will continue to do so in even more markets,\u201d Luttenberger says. \u201cAs a subsidiary of a well-established broadcaster, we are committed to keeping up the pace by offering fresh content on a regular basis\u2014even in challenging times.\u201d<\/p>\n The media industry, as most other industries, has been forced to adapt to the circumstances brought on by the global health crises\u2014and has done so quickly, Luttenberger says. \u201cBroadcasters are preponing runs from already licensed content, relicensing expired titles for a quick turnaround and often rescheduling their programming. We are confident that this will help us throughout the summer but the situation this coming fall and winter will expose the need for fresh content.\u201d<\/p>\n