Advertising Mogul Yannick Bolloré to Keynote MIPTV

PARIS: Yannick Bolloré, the chairman and CEO of the French advertising giant Havas, is to deliver an exclusive keynote speech at MIPTV.

Bolloré will be discussing the future of media and entertainment in a keynote entitled “Content Redefined,” scheduled for Tuesday, April 14, at 12:10 p.m. in the Grand Auditorium of the Palais des Festivals. He joins Jeremy Darroch, the group chief executive of Sky, as speakers so far confirmed at MIPTV 2015. 

Laurine Garaude, the director of television at Reed MIDEM, said, “Yannick Bolloré is one of the new French media moguls, building a career across the international film, TV and advertising industries. Delegates will have a unique opportunity to access his insight into television, advertising and entertainment, which feature so heavily at MIPTV.”