{"id":8462,"date":"2017-10-16T12:06:07","date_gmt":"2017-10-16T16:06:07","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/rising-profile-international-drama-takes-center-stage-mipcom\/"},"modified":"2017-10-17T12:53:47","modified_gmt":"2017-10-17T16:53:47","slug":"rising-profile-of-international-drama-takes-center-stage-at-mipcom","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/","title":{"rendered":"Rising Profile of International Drama Takes Center Stage at MIPCOM"},"content":{"rendered":"

Endemol Shine\u2019s Cathy Payne, ITV Studios\u2019 Maria Kyriacou, Beta Film\u2019s Moritz von Kruedener and A+E Networks\u2019 Patrick Vien took part in a panel discussion at MIPCOM on Monday, moderated by World Screen<\/em>\u2019s Anna Carugati, about the shifting dynamics in the international drama business.<\/p>\n

The panel, titled \u201cPower Shifts: Who Will Take the Throne of Drama,\u201d looked at the rising success of non-U.S. original dramas on the global market.<\/p>\n

\u201cEven 10, 15 years ago, the vast majority of what was being sold in the scripted realm was English-language, and a lot of it American,\u201d said Carugati, group editorial director of World Screen, in opening the panel discussion. \u201cWe all know how much that has changed in the last ten years.\u201d<\/p>\n

The discussion began with a look at how the volume of drama in the market has impacted the panelists\u2019 strategies.<\/p>\n

\u201cIn the last ten years, the most commercially successful trend has been in the sales of our British content, which reaches a much more global audience,\u201d said Payne, the CEO of Endemol Shine International, who also noted that there are far more buyers for the company\u2019s scripted product today.<\/p>\n

\u201cWe are attempting to become more of a global business,\u201d noted Kyriacou, the president of international at ITV Studios, referencing the creation of an indie studio in the U.S., the expansion into non-English-speaking shows and investments in creative talent around the world.<\/p>\n

For von Kruedener, managing director of Beta Film, the key issue today is managing risk and gaining access to content. \u201cGetting access to the right things means investing very early and taking a completely different risk than years ago.\u201d<\/p>\n

Vien, executive managing director of international at A+E Networks, said the company is excited to be a \u201cmeaningful player in the premium space of scripted television for the global market.\u201d He added that the TV industry had \u201cstaged a successful coup on the motion picture business.\u201d He went on to note that \u201ceven though consumers may feel sometimes overwhelmed\u201d by the volume on air, he suspects the number of scripted commissions will keep rising. \u201cThere might be some shifts in how capital gets shared so that risk can be a bit more managed. I think the volume of scripted is here to stay. It is so rich in terms of offering.\u201d<\/p>\n

Endemol Shine\u2019s Payne highlighted the role of streaming services in broadening the audience for non-English content. ITV Studios\u2019 Kyriacou noted that \u201csuperfans\u201d will find a show, and \u201cwhere that show is based and the language they\u2019re speaking matters so much less than the quality of it.\u201d This new interest in non-English-language content has been a boon for Beta Film, which has focused on European scripted, von Kruedener said. A+E Networks\u2019 Vien added that Europeans are producing more for Europe, while U.S. shows have a smaller role in prime-time schedules. \u201cI think you\u2019ll see Americans potentially co-producing with Europeans for those European audiences,\u201d Vien said. \u201cEveryone is going to have to find a way to mitigate that financial risk.\u201d<\/p>\n

Carugati asked the panelists about finding the right homes for their shows and helping their clients market series to drive audiences.<\/p>\n

“It is important to find the right home for those projects,” Payne said. “We’ve had shows where we may have gone for what might have been the best deal at the time, but not always the best deal for success. So it’s thinking about long-term success.”<\/p>\n

ITV Studios’ Kyriacou added, “We’re not there just to sell a show and walk away. We try and help the broadcasters or platforms get the essence of the show across.”<\/p>\n

Beta Film’s\u00a0von Kruedener mentioned the importance of bringing partners on board early, so they are part of the development process.<\/p>\n

The panel then moved to OTT platforms. “Netflix and Amazon and Hulu can be fantastic partners,” Vien said. “Now you see Apple is here and YouTube and Facebook. All that influx of capital is a great thing. We’re all part of one ecosystem, and there’s plenty of room to collaborate.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Endemol Shine\u2019s Cathy Payne, ITV Studios\u2019 Maria Kyriacou, Beta Film\u2019s Moritz von Kruedener and A+E Networks\u2019 Patrick Vien took part in a panel discussion at MIPCOM on Monday, moderated by World Screen\u2019s Anna Carugati, about the shifting dynamics in the international drama business.<\/p>\n","protected":false},"author":290,"featured_media":8475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-8462","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","pmpro-has-access"],"yoast_head":"\nRising Profile of International Drama Takes Center Stage at MIPCOM - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rising Profile of International Drama Takes Center Stage at MIPCOM - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Endemol Shine\u2019s Cathy Payne, ITV Studios\u2019 Maria Kyriacou, Beta Film\u2019s Moritz von Kruedener and A+E Networks\u2019 Patrick Vien took part in a panel discussion at MIPCOM on Monday, moderated by World Screen\u2019s Anna Carugati, about the shifting dynamics in the international drama business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-16T16:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-17T16:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/10\/Power-Shifts-panel-MIPCOM-1017-e1508252706295.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/\",\"name\":\"Rising Profile of International Drama Takes Center Stage at MIPCOM - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2017-10-16T16:06:07+00:00\",\"dateModified\":\"2017-10-17T16:53:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/rising-profile-of-international-drama-takes-center-stage-at-mipcom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rising Profile of International Drama Takes Center Stage at MIPCOM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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