{"id":7001,"date":"2016-11-22T12:49:50","date_gmt":"2016-11-22T17:49:50","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/"},"modified":"2016-11-23T09:31:16","modified_gmt":"2016-11-23T14:31:16","slug":"turkish-spin-on-a-japanese-tale","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/","title":{"rendered":"Turkish Spin on a Japanese Tale"},"content":{"rendered":"<p>TV Drama <em>catches up with the teams at Nippon TV and MF Yapim to learn about how the Japanese drama<\/em> Mother<em> became the Star TV Turkish hit <\/em>Anne<em>.<\/em><\/p>\n<p>In Turkey\u2019s ultra-competitive, frenetic drama landscape, the search is on for compelling stories that can cut through the clutter. Well, that search has been on for some time, with the country having adapted drama formats from a number of markets, including the U.S., Italy and Korea. This year for the first time a Japanese script has been remade in Turkey, with Nippon TV\u2019s\u00a0<em>Mother<\/em>\u00a0serving as the basis for\u00a0<em>Anne<\/em>, which cracked The WIT\u2019s list of the top ten most buzzed-about premieres in social media across the globe in October. Viewers were quickly taken by the story line, about a teacher forced to take drastic steps to protect one of her young students, who is being abused.<\/p>\n<p>Faruk Bayhan, the president of MF Yapim, which produces\u00a0<em>Anne<\/em>\u00a0(sold as a finished tape by Global Agency), was also taken in by the show\u2019s premise. \u201cWe have done Korean formats in the past. We had meetings about\u00a0<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/i6.cmail19.com\/ei\/r\/1E\/F46\/89F\/031323\/csimport\/2016-11-22-mfyapim-anne-2016_5.jpg\" alt=\"***Image***\" width=\"180\" height=\"277\" align=\"right\" border=\"0\" hspace=\"8\" vspace=\"10\" \/><\/strong>international formats and we came across\u00a0<em>Mother<\/em>. I was interested in it especially because it\u2019s a social project as well. We are facing many child abuse issues in Turkey, so it\u2019s universal. I believe this will bring some light to people in Turkey.\u201d<\/p>\n<p>In the adaptation process, Bayhan says that he and his writing team stayed close to the original story line, \u201cbecause the subject and the emotions are so strong. Of course we didn\u2019t translate it. There are some differences between the cultures. We tried to make the characters Turkish as best as possible.\u201d<\/p>\n<p>That process, Bayhan continued, wasn\u2019t too difficult, \u201cbecause the Japanese culture is so close to Turkish culture when it comes to family ties. So we didn\u2019t struggle that much. There is this respect issue in Turkey as well. It was easy for us to adapt in that way.\u201d Nevertheless, the adaptation and writing process took about a year, Bayhan says, adding that the company was happy to make that investment in order to deliver a show that will resonate locally.<\/p>\n<p>Nippon TV is hopeful that the Turkish version will fire up additional format sales on\u00a0<em>Mother<\/em>, which first\u00a0aired on the Japanese broadcaster back in 2010. \u201cWe are honored that they chose our drama, because Turkey is very famous\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/i7.cmail19.com\/ei\/r\/1E\/F46\/89F\/031323\/csimport\/2016-11-22-mother_6.jpg\" alt=\"***Image***\" width=\"180\" height=\"274\" align=\"left\" border=\"0\" hspace=\"8\" vspace=\"10\" \/>for its drama exports,\u201d says Sue Fujimoto, the executive VP and managing director of international business development at Nippon TV.<\/p>\n<p>\u201cAfter [<em>Mother<\/em>\u00a0was] recognized at the drama festival in Cannes, we tried to sell the remake rights,\u201d says Shigeko \u201cCindy\u201d Chino, senior director of international business development at Nippon TV. \u201cThis is the first deal that has happened outside of Asia.\u201d<\/p>\n<p>Chino says that going forward, Nippon TV is keeping an open mind about how flexible to be in terms of giving producers leeway to adapt story lines and scripts as they need to. \u201cMore and more creators are realizing what it means to be successful internationally, not just domestically,\u201d she says. \u201cSo we have more active communication with our creators\u2014they would like to have their titles shown more widely abroad. So it&#8217;s easier now than just a few years ago. We believe [the Turkish deal] will lead to more offers, more interest, in Japanese dramas. This is an important step for us.\u201d<\/p>\n<p>Fujimoto adds, \u201cGenerally speaking, Japanese creators don\u2019t like changes [to their story lines]. But if they think that the changes are appropriate, they would agree.\u201d<\/p>\n<p>Sayoko Iwasaki, part of the international business development sales and licensing team at Nippon TV, says that there was \u201cvery smooth communication with the scriptwriter\u201d of\u00a0<em>Mother<\/em>. \u201cWe wanted the story line to be the same in the relationship between the mother and daughter. The story itself, the details, can be localized for the people in that country. If we restrict it to making the drama in the Japanese way, it will not fit in overseas markets.\u201d<\/p>\n<p>Nippon TV is also mining its broad drama catalog to see if there are other scripted-format opportunities in its slate. \u201cWe are looking at our library and finding [partners] like MF Yapim who are interested in female-driven stories,\u201d Chino says. \u201cWe are especially focusing on what women\u2019s stories we can sell.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nippon TV and MF Yapim execs discuss how the Japanese drama Mother became the Star TV Turkish hit Anne.<\/p>\n","protected":false},"author":290,"featured_media":7004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69,70],"tags":[1440,1513,1400,1296],"class_list":["post-7001","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-anne","tag-mf-yapim","tag-mother","tag-nippon-tv","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turkish Spin on a Japanese Tale - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turkish Spin on a Japanese Tale - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Nippon TV and MF Yapim execs discuss how the Japanese drama Mother became the Star TV Turkish hit Anne.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-22T17:49:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-23T14:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2016\/11\/Anne-MF-Yapim-1116-2-e1479911216601.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"506\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/\",\"name\":\"Turkish Spin on a Japanese Tale - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2016-11-22T17:49:50+00:00\",\"dateModified\":\"2016-11-23T14:31:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/turkish-spin-on-a-japanese-tale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Turkish Spin on a Japanese Tale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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