{"id":6545,"date":"2016-08-17T11:57:43","date_gmt":"2016-08-17T15:57:43","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/amc-global-unveils-fear-the-walking-dead-snapchat-lens\/"},"modified":"2016-08-17T12:39:16","modified_gmt":"2016-08-17T16:39:16","slug":"amc-unveils-fear-the-walking-dead-snapchat-lens","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/","title":{"rendered":"AMC Unveils Fear the Walking Dead Snapchat Lens"},"content":{"rendered":"<p>NEW YORK: AMC Global has partnered with Snapchat to create an exclusive zombie-themed lens based on <em>The Walking Dead<\/em> companion series <em>Fear the Walking Dead<\/em>.<\/p>\n<p>The lens will allow fans to\u00a0transform themselves into zombies within the Snapchat mobile picture messaging app. It will become available to users in the U.S., U.K., Spain, Argentina, Mexico and the Netherlands.\u00a0This marks the first time a Snapchat lens has been created for a TV series across multiple territories. This is also the first time a television show is being promoted through a Snapchat lens in Argentina, Mexico, Spain and the Netherlands.<\/p>\n<p>The <em>Fear the Walking Dead<\/em> lens will become available for free on Snapchat for 24 hours from midnight to 11:59 p.m. on August 20 in the U.K., Spain, Argentina, Mexico and the Netherlands, and on August 21 in the U.S. The second\u00a0half of the show&#8217;s sophomore\u00a0season is due to debut on August 21 at 9 p.m.<\/p>\n<p>Geraud Alazard, the VP\u00a0of marketing for AMC Global and SundanceTV Global, remarked: \u201cWe are very excited to embark on the first-ever multi-territory Snapchat lens launch for a TV series. Our Snapchat lens provides a completely new way for fans to immerse themselves in the world of <em>Fear the Walking Dead<\/em>, and offers users an amazing transformation ahead of AMC Global\u2019s worldwide premiere of new episodes this month.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: AMC Global has partnered with Snapchat to create an exclusive zombie-themed lens based on The Walking Dead companion series Fear the Walking Dead.<\/p>\n","protected":false},"author":479,"featured_media":6546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[776,777,1220],"class_list":["post-6545","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-amc-global","tag-fear-the-walking-dead","tag-snapchat","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: AMC Global has partnered with Snapchat to create an exclusive zombie-themed lens based on The Walking Dead companion series Fear the Walking Dead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-17T15:57:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-17T16:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2015\/09\/AMC-Fear-the-Walking-Dead-816.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/\",\"name\":\"AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2016-08-17T15:57:43+00:00\",\"dateModified\":\"2016-08-17T16:39:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AMC Unveils Fear the Walking Dead Snapchat Lens\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\",\"name\":\"Joanna Padovano Tong\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/author\/simon-weaver-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/","og_locale":"en_US","og_type":"article","og_title":"AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA","og_description":"NEW YORK: AMC Global has partnered with Snapchat to create an exclusive zombie-themed lens based on The Walking Dead companion series Fear the Walking Dead.","og_url":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/","og_site_name":"TVDRAMA","article_published_time":"2016-08-17T15:57:43+00:00","article_modified_time":"2016-08-17T16:39:16+00:00","og_image":[{"url":"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2015\/09\/AMC-Fear-the-Walking-Dead-816.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Joanna Padovano Tong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Padovano Tong","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/","url":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/","name":"AMC Unveils Fear the Walking Dead Snapchat Lens - TVDRAMA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#website"},"datePublished":"2016-08-17T15:57:43+00:00","dateModified":"2016-08-17T16:39:16+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvdrama\/amc-unveils-fear-the-walking-dead-snapchat-lens\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvdrama\/"},{"@type":"ListItem","position":2,"name":"AMC Unveils Fear the Walking Dead Snapchat Lens"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvdrama\/#website","url":"https:\/\/worldscreen.com\/tvdrama\/","name":"TVDRAMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2","name":"Joanna Padovano Tong","url":"https:\/\/worldscreen.com\/tvdrama\/author\/simon-weaver-2\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/6545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/comments?post=6545"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/6545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media\/6546"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media?parent=6545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/categories?post=6545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/tags?post=6545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}