{"id":6279,"date":"2016-06-23T09:15:37","date_gmt":"2016-06-23T13:15:37","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/worldscreen.com\/"},"modified":"2016-06-23T15:51:55","modified_gmt":"2016-06-23T19:51:55","slug":"new-licensees-announced-for-baywatch-brand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/new-licensees-announced-for-baywatch-brand\/","title":{"rendered":"New Licensees Announced for Baywatch Brand"},"content":{"rendered":"<p>BURBANK: New licensing deals inked by FremantleMedia North America (FMNA) for the classic <em>Baywatch<\/em> series include clothing from Hybrid Apparel and a video slot machine from IGT.<\/p>\n<p>Hybrid Apparel is creating men\u2019s, women\u2019s and junior\u2019s apparel and accessories, including T-shirts, tank tops, fleece, novelty tops, lounge pants, shorts, sweaters, hats, outerwear, socks, fanny packs, beach towels and swim suits.\u00a0A line of graphic tees will be unveiled by American Classics, Funko is on board for stylized vinyl figures and Smiffys is doing Halloween costumes. In addition, a <em>Baywatch<\/em> 3D video slot machine will be released by IGT. Using the company&#8217;s TRUE 3D technology, gamers will be able to access <em>Baywatch<\/em> beach scenes without the need for 3D glasses.<\/p>\n<p>\u201cFew brands have stood the test of time like <em>Baywatch<\/em>,\u201d said Andrea Brent, the senior VP of licensing and franchise management at FMNA. \u201cThe epic story line set on the beaches of Malibu provides the perfect backdrop for a host of licensed products.\u201d<\/p>\n<p>FremantleMedia International is the worldwide distributor of the classic series, which first aired in 1989.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BURBANK: New licensing deals inked by FremantleMedia North America (FMNA) for the classic Baywatch series include clothing from Hybrid Apparel and a video slot machine from IGT.<\/p>\n","protected":false},"author":290,"featured_media":6280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[1029,1007],"class_list":["post-6279","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-baywatch","tag-fremantlemedia-north-america","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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