{"id":5902,"date":"2016-04-05T06:43:38","date_gmt":"2016-04-05T10:43:38","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/"},"modified":"2016-04-05T10:28:42","modified_gmt":"2016-04-05T14:28:42","slug":"miptv-panel-explores-germanys-drama-prowess","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/","title":{"rendered":"MIPTV Panel Explores Germany\u2019s Drama Prowess"},"content":{"rendered":"

CANNES: Executives from ZDF, ZDF Enterprises, UFA Fiction and RAI spoke about the power of German drama at home and abroad in a MIPTV panel this morning moderated by World Screen<\/em>\u2019s Anna Carugati.<\/p>\n

The session, Beyond the Hype: German Series Go Global, was part of MIPTV\u2019s Focus on Germany strand. It featured Benjamin Benedict, CEO of UFA Fiction; Fred Burcksen, executive VP and COO of ZDF Enterprises; Susanne M\u00fcller, executive director of feature films at ZDF; and Guido Pugnetti, the head of marketing and TV product management at RAI Cinema.<\/p>\n

UFA\u2019s Benedict said several factors are driving the success of German drama. \u201cIt\u2019s a highly developed, very professional industry already. It\u2019s one of the biggest markets in the world. And it has a long tradition\u2026[that has laid] the ground for professional training and working experience. And there\u2019s a strong connection [between broadcasters] and the audience. Drama is important to people. And on that foundation a lot of trust developed, for example in our relationships with ZDF and ZDF Enterprises. With the long relationships we\u2019ve had we\u2019ve been able to think about new kinds of storytelling.\u201d<\/p>\n

Benedict went on to note that, \u201cfor better or worse, German history for the last 100 years has been so full of events to think about and talk about. From the catastrophes of World War II to the miracle of the reunification of Germany.\u201d<\/p>\n

RAI\u2019s Pugnetti noted the success of German series in Italy. \u201cThe Germans are able to sit beautifully in the middle [between local and American content]. They\u2019re taking the best from the U.S. way\u2014rhythm, pace, storytelling, subjects\u2014and at the same time giving it a European flavor.\u201d<\/p>\n

ZDF Enterprises\u2019s Burcksen discussed Germany\u2019s strength in scripted co-pros. \u201cThere\u2019s so much talent, and the size matters as well. If we are willing to step into your production, the money we put in is effective. And more important is the authentic curiosity for what\u2019s going on in Australia, in Scandinavia. Because of our curiosity we kicked off the Scandi noir trend,\u201d when the distributor began rolling out series like The Killing<\/em> to the global market.<\/p>\n

UFA\u2019s Generation War<\/em> and Deutschland 83<\/em> have set a new standard for German drama, Benedict noted. \u201cIt\u2019s not a coincidence that in both the protagonists are very young. We wanted to make them accessible for a new generation.\u201d<\/p>\n

ZDF\u2019s M\u00fcller said\u00a0that until now, \u201ca co-production for us was getting involved in series and films in other countries. We started the Scandi noir. Now we are moving to new territories. We are working with Belgium, ZDF Enterprises is doing first-look deals in the U.K. with partners like Eleventh Hour. We\u2019re always looking at the most interesting projects and through our partnerships help those who make [these projects]\u00a0make them even better. We put in money and some creative input as well.\u201d<\/p>\n

She added, \u201cRight now we are in a new position. We are trying to [present] co-productions that we [originate and] bring to the market. Many countries were very reluctant taking German programs because of the language. Now in this fragmented market, our German product is broadcast in the U.K. on BBC Four\u00a0with subtitles. This was not possible many years ago. We have a new way of bringing things to the market.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CANNES: Executives from ZDF, ZDF Enterprises, UFA Fiction and RAI spoke about the power of German drama at home and abroad in a MIPTV panel this morning moderated by World Screen\u2019s Anna Carugati.<\/p>\n","protected":false},"author":290,"featured_media":5908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-5902","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","pmpro-has-access"],"yoast_head":"\nMIPTV Panel Explores Germany\u2019s Drama Prowess - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPTV Panel Explores Germany\u2019s Drama Prowess - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"CANNES: Executives from ZDF, ZDF Enterprises, UFA Fiction and RAI spoke about the power of German drama at home and abroad in a MIPTV panel this morning moderated by World Screen\u2019s Anna Carugati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-05T10:43:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-05T14:28:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2016\/04\/GermanPanel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/\",\"name\":\"MIPTV Panel Explores Germany\u2019s Drama Prowess - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2016-04-05T10:43:38+00:00\",\"dateModified\":\"2016-04-05T14:28:42+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/miptv-panel-explores-germanys-drama-prowess\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIPTV Panel Explores Germany\u2019s Drama Prowess\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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