{"id":5852,"date":"2016-03-31T08:00:11","date_gmt":"2016-03-31T12:00:11","guid":{"rendered":"http:\/\/worldscreen.com\/tvdrama\/worldscreen.com\/"},"modified":"2016-03-31T15:28:42","modified_gmt":"2016-03-31T19:28:42","slug":"el-senor-de-los-cielos-goes-interactive","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/el-senor-de-los-cielos-goes-interactive\/","title":{"rendered":"El Se\u00f1or de los Cielos Goes Interactive"},"content":{"rendered":"<p>MIAMI: Telemundo and AT&amp;T have teamed up to bring an interactive experience to the new season of <em>El Se\u00f1or de los Cielos<\/em>.<\/p>\n<p>Throughout the new season, Telemundo and AT&amp;T are offering fans an exclusive opportunity to directly engage with the show on the Double Acci\u00f3n app through \u201cReacci\u00f3n,\u201d an initiative created specifically to enable social conversation through live viewer participation within airings of <em>El Se\u00f1or de los Cielos<\/em>. Fans also have the chance to become a part of the action in real time using the app, offering exclusive content and live interactions to complement the broadcast experience.<\/p>\n<p>A new real-time media experience with the network\u2019s Double Acci\u00f3n app complements the original content in the final episodes of the new season of <em>El Se\u00f1or de los Cielos<\/em>.<\/p>\n<p>\u201cOnce again, AT&amp;T is helping Telemundo raise the Hispanic media experience to the next level, applying the latest multiscreen innovation to one of our most popular shows,\u201d said Mike Rosen, the executive VP of advertising sales, news and Hispanic groups at NBCUniversal. \u201cIn collaboration with AT&amp;T, Double Acci\u00f3n immerses viewers into the novela storytelling in an unprecedented way.\u201d<\/p>\n<p>\u201cBringing this multiscreen, real-time experience to our consumers is one more example of our integrated approach to communications and entertainment as a premier first-choice provider,\u201d added Leonardo Torr\u00e9ss, AT&amp;T&#8217;s executive director of Hispanic marketing. \u201cWe look forward to another exciting season full of <em>El Se\u00f1or de los Cielos<\/em> suspense and action both on the Telemundo network and on the Double Acci\u00f3n app. We know this enhanced viewing experience will also be a lot of fun for all fans of this series.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MIAMI: Telemundo and AT&amp;T have teamed up to bring an interactive experience to the new season of El Se\u00f1or de los Cielos.<\/p>\n","protected":false},"author":350,"featured_media":5859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[644,645,131],"class_list":["post-5852","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-att","tag-el-senor-de-los-cielos","tag-telemundo","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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