{"id":24173,"date":"2026-01-15T11:32:14","date_gmt":"2026-01-15T16:32:14","guid":{"rendered":"https:\/\/worldscreen.com\/tvdrama\/spi-international-btv-media-group-join-in-partnership\/"},"modified":"2026-01-15T11:33:05","modified_gmt":"2026-01-15T16:33:05","slug":"spi-international-btv-media-group-join-in-partnership-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/spi-international-btv-media-group-join-in-partnership-2\/","title":{"rendered":"SPI International &#038; bTV Media Group Join in Partnership"},"content":{"rendered":"<p>SPI International and bTV Media Group have joined together in partnership to launch advertising sales for the DIZI channel in Bulgaria.<\/p>\n<p>\u201cWe are excited to add DIZI in Bulgaria to our portfolio of advertising channels in the region,\u201d said Erwan Luherne, managing director at SPI International. \u201cThis partnership with bTV Media Group, a recognized leader in TV sales, reinforces our commitment to expanding our advertising presence across Central and Eastern Europe.\u201d<\/p>\n<p>DIZI is one of SPI International\u2019s flagship brands, offering premium Turkish dramas. bTV Media Group will become the exclusive representative for DIZI\u2019s advertising inventory in Bulgaria.<\/p>\n<p>With this agreement, Bulgaria joins the list of CEE countries where SPI International offers TV advertising sales, alongside Poland, Czechia, Hungary and Romania.<\/p>\n<p>\u201cAt bTV, we have always striven to offer the best products,\u201d said Velimira Petrova, sales director at bTV Media Group. \u201cTherefore, we are happy to take another step forward in developing the market, and truly believe that this partnership will create valuable new opportunities for our customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SPI International and bTV Media Group have joined together in partnership to launch advertising sales for the DIZI channel in Bulgaria.<\/p>\n","protected":false},"author":7389,"featured_media":24172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[3629,4267,11816,1833,11817],"class_list":["post-24173","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-btv-media-group","tag-dizi","tag-erwan-luherne","tag-spi-international","tag-velimira-petrova","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SPI International &amp; 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