{"id":23547,"date":"2025-10-07T08:54:02","date_gmt":"2025-10-07T12:54:02","guid":{"rendered":"https:\/\/worldscreen.com\/tvdrama\/inter-medyas-can-okan\/"},"modified":"2025-10-08T12:50:41","modified_gmt":"2025-10-08T16:50:41","slug":"inter-medyas-can-okan-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/inter-medyas-can-okan-2\/","title":{"rendered":"Inter Medya’s Can Okan"},"content":{"rendered":"

A long-standing player in Turkey\u2019s dynamic content landscape, Inter Medya continues to see gains in the competitive drama business thanks to two key strategies, according to founder and CEO Can Okan: consistency and adaptability. With an eye on future-proofing the business, Inter Medya is entering the vertical drama space, expanding its co-production activities and exploring the scripted format business while continuing to roll out both \u201ctraditional\u201d and next-generation Turkish stories worldwide. Okan shares with TV Drama<\/em>\u00a0his strategies for keeping Inter Medya at the forefront of the content business.<\/p>\n

TV DRAMA:<\/strong> What is driving Inter Medya\u2019s leading position as a supplier of Turkish dramas?
\nOKAN:<\/strong> Our leading position is built on two pillars: consistency and adaptability. Over the years, we have established long-term partnerships with both producers and broadcasters, and today, our catalog encompasses more than 15,000 hours of content. This scale allows us to meet a wide variety of needs\u2014from mainstream prime-time dramas to digital-first miniseries. We constantly track audience behavior and market trends. When viewers began demanding shorter, bingeable formats, we responded with our \u201cNew Generation\u201d strategy, while continuing to deliver the storytelling elements that made Turkish dramas globally successful in the first place\u2014family dynamics, love, betrayal and deep emotion. Equally important is our global distribution reach. We have sold into nearly every major territory, spanning Latin America, Europe, Asia and Africa, while also opening up new windows such as airline entertainment. For example, several leading airlines have recently added Turkish dramas from our library to their in-flight platforms\u2014a clear signal of our content\u2019s versatility and universal appeal. At the same time, we are a company that thrives on being proactive and forward-looking. We aim to anticipate client needs before they emerge, positioning ourselves not just as a distributor but as a trusted solutions partner. We embrace new spaces, experiment, learn and evolve\u2014an approach that keeps us dynamic and pioneering. Distribution will always remain our core business, but integrating innovations and sector developments into what we do has always been and will continue to be our priority.<\/p>\n

TV DRAMA:<\/strong> Tell us about Eshref Ruya<\/em> and how you are positioning it globally.
\nOKAN:<\/strong> Eshref Ruya<\/em> is one of the most high-profile and prestigious titles on our slate this year. Produced by TIMS&B Productions, the series marks the long-awaited on-screen union of two of Turkey\u2019s most celebrated stars, \u00c7a\u011fatay Ulusoy and Demet \u00d6zdemir. This first-time casting of the duo has already generated exceptional anticipation in Turkey and across international markets. At its core, the story captures the universal themes global audiences are craving today\u2014love, drama, power, betrayal and hidden truths. Yet what sets Eshref Ruya<\/em> apart is its cinematic scale, emotional intensity and distinctive storytelling, qualities that have become synonymous with Turkish drama at its finest. We are positioning Eshref Ruya<\/em> as a flagship premium drama with the highest production values. The series appeals to both female and male viewers alike, offering a fast-paced narrative where every episode escalates the tension. Each character introduces a new layer of depth, brought to life through outstanding performances. From script to direction, production to music, and acting to cinematography, every element has been crafted to deliver a drama of exceptional quality. For us, every title in our catalog is unique, but Eshref Ruya<\/em> stands out as a project that not only enriches our lineup but also offers distinct points of connection for every client and territory. Moreover, it further strengthens our long-standing partnership with TIMS&B Productions, underscoring our shared commitment to creating global hits.<\/p>\n

TV DRAMA:<\/strong> What makes it unique in the Turkish landscape?
\nOKAN:<\/strong> What truly sets Eshref Ruya<\/em> apart is its genre-defying storytelling. It is not confined to being solely a love story or a tale of power struggles\u2014it is both, enriched with profound themes of love, loyalty and identity. Nisan, portrayed by Demet \u00d6zdemir, is an idealistic musician who finds herself drawn into a double life as an undercover informant to protect her sister. Eshref, played by \u00c7a\u011fatay Ulusoy, is a commanding figure whose strength is shadowed by the haunting memory of his first love. Their dynamic creates a powerful emotional contrast, driving the story with both tenderness and intensity. Just as the characters embody duality, the series itself maintains a remarkable balance: romance is matched by gripping momentum, and its dramatic weight is softened with moments of warmth and humor. On top of this, the exceptional production values further elevate the experience. From its striking visual design and carefully composed music to its rhythm and pacing, every element is crafted to sustain audience engagement episode after episode. Turkish dramas are already renowned for their emotional impact, but Eshref Ruya<\/em> intensifies that tradition, offering a bold, refreshing and standout production.<\/p>\n

TV DRAMA:<\/strong> Why did you add Halef<\/em> to your slate?
\nOKAN:<\/strong> Halef<\/em> was added to the lineup because it offers a compelling mix of modern identity struggles and deep-rooted traditions, following Serhat, a successful surgeon in Istanbul who is pulled back to his hometown of Urfa where love, family rivalries and long-buried secrets collide. The series stands out with its rich cultural backdrop, contrasting Istanbul\u2019s urban life with Urfa\u2019s traditions, while weaving a complex love triangle between Serhat, Melek and Y\u0131ld\u0131z that highlights themes of love versus duty. With a strong cast led by \u0130lhan \u015een, Ayb\u00fcke Pusat and Biran Damla Y\u0131lmaz, direction by Deniz \u00c7elebi Dikilita\u015f and production by Most Production, the show carries both artistic depth and high production value. Its unique combination of romance, family drama and moral dilemmas sets it apart, and its atmospheric filming locations add authenticity. The series has made a very successful local start, and we are confident that this success will cross borders and turn into a long-lasting, thrilling journey worldwide.<\/p>\n

TV DRAMA:<\/strong> Where else are you seeing strong interest in Turkish content?
\nOKAN:<\/strong> Alongside Eshref Ruya<\/em>, we are presenting a strong and diverse lineup that reflects the breadth of our catalog and the evolving demands of the global market. Valley of Hearts<\/em> continues to expand its footprint, achieving remarkable success in Latin America and remaining a prime-time hit in Italy. Deception<\/em> recently sold into Spain, Honduras and Italy, among others, demonstrating its broad international appeal. Heartstrings<\/em>, licensed in Romania, Colombia, MENA and beyond, resonates worldwide with its universal themes of family and love.<\/p>\n

We are also placing a spotlight on what we define as our \u201cNew Generation\u201d Turkish series\u2014shorter, faster-paced miniseries such as Modern Woman<\/em>, Fer<\/em>, Mr. Right<\/em> and Just Friends<\/em>. These titles are specifically designed with streaming platforms in mind, offering tighter storytelling and innovative approaches that blend genres in fresh ways. Our feature film catalog is also stronger than ever, complemented by an updated and refined formats portfolio. Finally, at MIPCOM, we are excited to announce our official entry into the world of vertical drama. This initiative will see us both producing original content and curating a dedicated catalog of ready-made titles, ensuring we remain at the forefront of one of the industry\u2019s most dynamic emerging trends.<\/p>\n

TV DRAMA:<\/strong> What new opportunities are you pursuing for your productions?
\nOKAN:<\/strong> Co-productions remain an exciting area of growth for us. As pioneers of this business model in several countries, we are committed to continuing our leadership in this space. At the same time, we are placing strong emphasis on emerging markets: Southern Europe has become a hub for Turkish dramas, while demand is accelerating across Asia and Africa. Streaming platforms continue to expand the horizons for our content worldwide. Looking ahead, we are also investing in vertical dramas and actively working to bring the remake rights of our titles to new territories. Our strategy is to continuously enhance our catalog both in quality and volume, while steadily growing our global client base.<\/p>\n

TV DRAMA:<\/strong> What are your overall goals for MIPCOM?
\nOKAN:<\/strong> MIPCOM is always a cornerstone market for us, and this year our objectives are once again very clear. Our first priority is to launch Eshref Ruya<\/em> as a global event series, securing partnerships in key territories. Second, we aim to showcase the breadth of our slate, from major prime-time dramas to our \u201cNew Generation\u201d titles\u2014highlighting the full spectrum of what we can deliver to international buyers. But MIPCOM is about more than sales. It\u2019s a platform for strategy and partnership. We are here to advance our co-production discussions, explore new format deals and position Inter Medya not only as a distributor, but as a creative partner helping shape the future of Turkish content worldwide. We will also be presenting our vertical drama model, accelerating conversations around potential collaborations in this exciting new area.<\/p>\n

Our message is clear: Inter Medya is not just keeping pace with global trends; we are actively shaping them. We are showing how Turkish content can evolve with new consumption habits and platforms, while never losing the emotional depth that makes it unique. At the same time, we are investing in the future by building lasting partnerships, embracing innovation and creating content that resonates across cultures and borders. That is our mission at MIPCOM: to showcase the strength, creativity and diversity of Turkish drama and to reaffirm that Inter Medya will remain a driving force in shaping the global content landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

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