{"id":23509,"date":"2025-09-30T09:56:11","date_gmt":"2025-09-30T13:56:11","guid":{"rendered":"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/"},"modified":"2025-10-01T09:33:04","modified_gmt":"2025-10-01T13:33:04","slug":"global-drama-trends-the-view-from-atresmedia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/","title":{"rendered":"Global Drama Trends: The View from Atresmedia"},"content":{"rendered":"<p>Spanish media group Atresmedia has maintained its commitment to high-end scripted storytelling, Miguel Garc\u00eda, sales director at its international distribution arm, Atresmedia Sales, tells <em>TV Drama<\/em>\u00a0as the company gears up to present a diverse drama slate at MIPCOM. Garc\u00eda talks to\u00a0<em>TV Drama<\/em>\u00a0about trends in the global drama sector and how Atresmedia Sales is meeting the needs of its clients.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0We\u2019ve seen the numbers about the reduced number of commissions at the global platforms. How are you approaching this contraction in new content production?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0Atresmedia continues at the same high level of production it has maintained in recent years. In Spain, the contraction has not been as severe as in other markets, and we are still the leaders in both audience and production. We premiere more than ten new series or seasons each year for our platform, atresplayer, and our TV channels, Antena 3 and LaSexta.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0What have been the most significant shifts in financing models? How are you approaching pulling projects together?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0Production costs have risen significantly, and it\u2019s becoming increasingly important to reduce budgets to maintain the same number of new productions each year. That\u2019s why it\u2019s always beneficial to look for presale models that combine countries or partnerships between TV networks and platforms. Atresmedia and Netflix have joined forces through Buend\u00eda Estudios to produce\u00a0<em>Sira<\/em>, the sequel to\u00a0<em>El tiempo entre costuras<\/em>\u00a0(<em>The Time in Between<\/em>). A major production like this required a presale agreement, such as the one that has been achieved.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0With commissions down, are platforms acquiring more to fill the needs of their subscribers and audiences?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0Atresmedia has such an extensive catalog of hits that platforms have always approached us to acquire second and third windows for successful series to complement their libraries. These are productions well known to audiences, with strong appeal and retention power, something essential nowadays. Viewers continue to watch and rewatch series like\u00a0<em>El tiempo entre costuras<\/em>\u00a0(<em>The Time in Between<\/em>),\u00a0<em>Aqu\u00ed no hay quien viva<\/em>\u00a0(<em>I Hate This Place<\/em>),\u00a0<em>Los Protegidos<\/em>\u00a0(<em>A Normal Family<\/em>) and many more.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0What elements does a project need to cut through today?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0Platforms and audiences are looking for new stories that touch them, entertain them and offer a different perspective on different topics. These can be based on real events or be purely fictional, but they must be special. In this regard, the \u201cSeries Atresmedia\u201d [label] is a quality seal known for content with soul, stories that dare to explore topics others often do not dare and captivate viewers.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0Are there any particular trends you\u2019re seeing in terms of what\u2019s in demand?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0Certain elements always tend to attract audiences, such as love stories, family issues and crime. These elements can appear in thrillers, romantic comedies and historical dramas. For example, our telenovela\u00a0<em>Sue\u00f1os de libertad<\/em>\u00a0(<em>Dreams of Freedom<\/em>) remains the most-watched series in Spain daily, as it combines elements of love, betrayal, power and family.<\/p>\n<p><strong>TV DRAMA:<\/strong>\u00a0How are you tapping into the demand for known IP, while also still bringing out new ideas?<br \/>\n<strong>GARC\u00cdA:<\/strong>\u00a0It&#8217;s true that series based on recognized IPs help to increase the chances of getting commissioned, as the risk of failure is lower. If the audience is already familiar with the story or characters, it provides a strong boost for the content\u2019s launch marketing efforts. That doesn\u2019t necessarily mean they have to be new seasons\u2014what matters is that there are recognizable elements. These could come from a real-life crime or from a story based on a book, for example. Atresmedia is now presenting at MIPCOM a fiction series based on Sonsoles \u00d3nega\u2019s best-selling novel,\u00a0<em>Las hijas de la criada<\/em>\u00a0(<em>The Maid\u2019s Daughters<\/em>); a series based on the best-selling books by Megan Maxwell,\u00a0<em>\u00bfA qu\u00e9 est\u00e1s esperando?<\/em>\u00a0(<em>What Are You Waiting For?<\/em>); and shows inspired by real crimes, such as\u00a0<em>33 d\u00edas<\/em>\u00a0(<em>33 Days<\/em>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miguel Garc\u00eda, sales director at Atresmedia Sales, discusses trends in the global drama sector.<\/p>\n","protected":false},"author":290,"featured_media":23510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,70],"tags":[11428,11429,10078],"class_list":["post-23509","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-atresmedia-sales","tag-miguel-garcia","tag-miguel-garcia-sanchez","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Drama Trends: The View from Atresmedia - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Drama Trends: The View from Atresmedia - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Miguel Garc\u00eda, sales director at Atresmedia Sales, discusses trends in the global drama sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T13:56:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T13:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2025\/09\/MiguelGarcia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"395\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/\",\"name\":\"Global Drama Trends: The View from Atresmedia - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2025-09-30T13:56:11+00:00\",\"dateModified\":\"2025-10-01T13:33:04+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/global-drama-trends-the-view-from-atresmedia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Drama Trends: The View from Atresmedia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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