{"id":23136,"date":"2025-08-05T10:30:17","date_gmt":"2025-08-05T14:30:17","guid":{"rendered":"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless\/"},"modified":"2025-08-05T11:35:16","modified_gmt":"2025-08-05T15:35:16","slug":"sony-sab-slates-indian-take-on-shameless-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/","title":{"rendered":"Sony SAB Slates Indian Take on Shameless"},"content":{"rendered":"<p>This month, Sony SAB in India launches <em>Itti Si Khushi<\/em>, an adaptation of All3Media International&#8217;s <em>Shameless<\/em>.<\/p>\n<p>Produced by Rose Audio Visuals, <em>Itti Si Khushi<\/em> is set in Mumbai and follows the story of 21-year-old Anvita. It is adapted from the acclaimed Company Pictures series from Paul Abbott for Channel 4.<\/p>\n<p>Ajay Bhalwankar, business head at Sony SAB, said: \u201cWe are delighted to present <em>Itti Si Khushi<\/em>, a compelling and culturally nuanced adaptation of <em>Shameless<\/em>, one of the most successful and widely acclaimed international fiction series in recent times. As one of the longest-running shows in global television history, the original format has seen phenomenal success, having been adapted and syndicated in 31 countries. Bringing this remarkable story to Indian audiences in collaboration with Rose Audio Visuals and All3Media International is a significant milestone for us at Sony SAB. With its universal themes and emotionally resonant storytelling, we are confident that <em>Itti Si Khushi <\/em>will strike a deep chord with our viewers and become a cherished part of their everyday lives.&#8221;<\/p>\n<p>Goldie Behl, producer and founder of Rose Audio Visuals, added, \u201c<em>Itti Si Khushi <\/em>is one of those rare stories that is not about any grand gestures or sweeping narratives; it\u2019s about the quiet, everyday heroism of a young girl Anvita, who holds her family together, even when everything else is falling apart, in pursuit of \u2018Itni Si Khushis\u2019 of life. I come from a family with a lot of siblings myself, just like Anvita, so I deeply resonate with the emotional fabric of this story and characters, which is what drew me in as a storyteller. The challenge was not to simply copy a universal story, but to translate it in our own language, our own flavor and all due credit to Sony SAB, who gave us the perfect opportunity to bring this world to the Indian audiences that felt authentically Indian and rooted in our culture.\u201d<\/p>\n<p>Sabrina Duguet, executive VP for the Asia Pacific at All3Media International, noted: \u201cWe\u2019re thrilled to see such an iconic drama being produced by our partners at Rose Audio Visuals for Sony SAB in India, with their team recognizing the potential in bringing the legendary characters of Shameless to life in the vibrant setting of Mumbai. The dedication and expertise of Goldie Behl, Mitesh Patel, and the exceptional team at Rose Audio have been pivotal in bringing this vision to reality. We look forward to expanding our collaboration on future projects.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month, Sony SAB in India launches Itti Si Khushi, an adaptation of All3Media International&#8217;s Shameless.<\/p>\n","protected":false},"author":290,"featured_media":23142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[11121,314,11120,11119,5155,8231,1575,11118],"class_list":["post-23136","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ajay-bhalwankar","tag-all3media-international","tag-goldie-behl","tag-itti-si-khushi","tag-rose-audio-visuals","tag-sabrina-duguet","tag-shameless","tag-sony-sab","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony SAB Slates Indian Take on Shameless - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony SAB Slates Indian Take on Shameless - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"This month, Sony SAB in India launches Itti Si Khushi, an adaptation of All3Media International&#039;s Shameless.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-05T14:30:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T15:35:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2025\/08\/2-ittisikhushi-SonySAB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/\",\"name\":\"Sony SAB Slates Indian Take on Shameless - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2025-08-05T14:30:17+00:00\",\"dateModified\":\"2025-08-05T15:35:16+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/sony-sab-slates-indian-take-on-shameless-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sony SAB Slates Indian Take on Shameless\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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