{"id":22432,"date":"2025-04-02T09:48:09","date_gmt":"2025-04-02T13:48:09","guid":{"rendered":"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/"},"modified":"2025-04-02T09:48:11","modified_gmt":"2025-04-02T13:48:11","slug":"vigloo-enters-u-s-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/","title":{"rendered":"Vigloo Enters U.S. Market"},"content":{"rendered":"

Vigloo, a destination for short-form dramas from the Korean content platform company SpoonLabs, is expanding to the U.S. market.<\/p>\n

Backed by $86 million from South Korea’s Krafton, the platform is investing in 100-plus English-language originals, to be released by the end of the year. Since December 2024, the platform\u2019s U.S. monthly active users (MAU) have increased fivefold, with U.S. users now generating 50 percent of its revenue.<\/p>\n

The platform’s top U.S. genres include romance, with sub-genres such as cross-cultural workplace romance (e.g., working abroad in Korea) and thrillers (e.g., betrayals and revenge plots). Some of Vigloo\u2019s most-watched dramas in the U.S. include Fight for Love<\/em>, The Billionaire Cowboy\u2019s Runaway Bride<\/em> and Escaping the Bridezilla<\/em>.<\/p>\n

Originating in Asia, short-form drama platforms are rapidly expanding worldwide, with the U.S. emerging as a key market. According to market intelligence firm Sensor Tower, short-form drama app downloads grew by 320 million year-over-year in 2024. Outside China, these apps generated $1.2 billion in revenue, with the U.S. contributing 60 percent, making it the largest revenue-generating market in this segment.<\/p>\n

\u201cThe U.S. has become the biggest market for short-form drama, and Vigloo is leading the charge by delivering original, immersive content that speaks directly to American audiences,\u201d said Neil Hyuk-jae Choi, CEO of SpoonLabs. \u201cThrough strategic production partnerships in the U.S. and a growing library of English-language originals, we\u2019re redefining mobile-first entertainment with fresh, binge-worthy storytelling.\u201d<\/p>\n

Choi added, \u201cStay tuned for upcoming announcements as Vigloo continues to build a thriving creator ecosystem and partners with U.S. creators to expand our short-form drama lineup.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Vigloo, a destination for short-form dramas from the Korean content platform company SpoonLabs, is expanding to the U.S. market.<\/p>\n","protected":false},"author":350,"featured_media":22433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[10432],"class_list":["post-22432","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-vigloo","pmpro-has-access"],"yoast_head":"\nVigloo Enters U.S. Market - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vigloo Enters U.S. Market - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Vigloo, a destination for short-form dramas from the Korean content platform company SpoonLabs, is expanding to the U.S. market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-02T13:48:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-02T13:48:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2025\/04\/vigloo-0425.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/vigloo-enters-u-s-market\/\",\"name\":\"Vigloo Enters U.S. Market - 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