The scripted scene varies greatly by territory, and the Portuguese market has its own set of audience appetites, challenges and advantages. Portugal\u2019s SIC has been a key destination for both local and global audiences and buyers since its inception over three decades ago, with its titles maintaining mass appeal.<\/p>\n
\u201cI would say that love is working best in drama these days,\u201d shares Carlota Vieira, SIC\u2019s content sales deputy director. \u201cAlthough, crime is still a winner. Genres such as sci-fi and fantasy are being deprioritized.\u201d<\/p>\n
The demand for romance and crime over other content is territory-agnostic, and the Portuguese market is working to respond to that global appetite. Vieira explains, \u201cPortugal produces a lot of long-running dramas that [appeal] to many territories, not only on linear but also for digital models such as SVOD, AVOD, FAST, etc.\u201d<\/p>\n
While SIC does create with local audiences in mind, the company aims to maintain global appeal. \u201cWe sell to all continents,\u201d Vieira notes. Targeting content to all territories where it is relevant is key to maximizing its reach. \u201cWe have our dramas dubbed in different languages. For instance, a French version can sell not only in European French-speaking territories but also in African ones or in Canada. We\u2019re also looking into Eastern Europe, as we feel there is good potential there.\u201d<\/p>\n
When it comes to streaming demographics, Vieira notes that some buyers are even reconsidering their focus. \u201cWe target younger audiences to our streaming platform, but we hear that even streamers are reconsidering age now. They feel they have more of a percentage of mature audiences.\u201d<\/p>\n
So what sets Portugal\u2019s dramas apart on a global stage? \u201cIt\u2019s a very curious mix,\u201d says Vieira. \u201cWe are Latin and romantics, although the culture is somewhat European and more liberal than other territories. We feel comfortable addressing certain themes that audiences easily relate to and creating complex characters.\u201d Regarding the logistics of production, she adds, \u201cWe have beautiful and diverse landscapes and very good production quality.\u201d<\/p>\n
While no one knows when the tide for the market will turn again, SIC is pushing on, despite the circumstances. The company has plans to launch an environmental series set in the near future.<\/p>\n
\u201cWe are reinforcing our presence in Latin America and other territories,\u201d adds Vieira. To that end, she hints, \u201cWe will be adapting a Turkish script for a local version of a telenovela,\u201d building on the momentum that Turkish dramas have gained globally. \u201cWe will also be producing a new season of one of our top shows\u00a0O Clube<\/em>\u00a0(The Good Girls Club<\/em>).\u201d<\/p>\n Overall, Vieira says, \u201cWe believe in content. Good stories charm audiences and travel globally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The content sales deputy director discusses the Portuguese and international drama market.<\/p>\n","protected":false},"author":3087,"featured_media":20931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[68,70],"tags":[9172,2670],"class_list":["post-20930","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-carlota-vieira","tag-sic","pmpro-has-access"],"yoast_head":"\n