here<\/a>. \u201cAt Fremantle, we have a huge entertainment business and now we have quite a substantial scripted business. I think the market for high-quality scripted projects will continue to grow. There\u2019s been some contraction, but the appetite remains and we absolutely want to be able to access that.\u201d<\/p>\nCarugati asked Vesper how Fremantle has been balancing auteur projects against more mainstream programming. \u201cWe want our producers and our talent, our directors and our writers, to be making the shows that they believe in and that we believe in creatively and making them as strong as we can and in some ways not necessarily dictating to them that things need to be commercial in this way or auteur in another way. Broadly saying something is commercial is almost a meaningless definition because what does that exactly mean? What are the elements? Let\u2019s make what we believe in creatively. Let\u2019s make what we think is a strong show. And our distribution team will work with us on making sure that those shows get set up.\u201d<\/p>\n
On identifying shows with international appeal, Vesper noted that Fremantle\u2019s producers are \u201cvery good at making shows for their local market, and those are often very narrow in their remit or they\u2019re quite soft, appealing to a very ultra-mainstream local audience. We know that those don\u2019t sell. The way we define what an international show is partly the storytelling ambition, scale, talent or relatability.\u201d<\/p>\n
The conversation then moved to how Fremantle\u2019s central global team can support the scripted labels within the group. \u201cDifferent producers need different things,\u201d Vesper said. \u201cOn the creative side, it is making sure they understand the latest market intel we have: what the buyers are looking for, what the entertainment cultures in each territory are, what\u2019s selling, what\u2019s not. One of the things that we\u2019ve been working really hard on over the last five or six years is making sure that our producers know how to work together as well and how to use the resources that Fremantle has as a global production and creative company.\u201d<\/p>\n
Vesper also talked about Fremantle\u2019s talent partnerships, saying they are \u201cessential in making sure that we are attracting more creative talent and increasingly better projects to the group.\u201d<\/p>\n
The conversation then moved to the broader disruptions taking place in the scripted business. \u201cThe American market has been hard to read. It\u2019s important for our projects that there be a robust American market, and that continues to be tricky. That\u2019s been hard to manage. That said, we have great relationships with the big buyers and they continue to need, if not as much in terms of dramatic series, they still need them. The models will continue to evolve. Because of the talent we work with, our reach and diversity of resources and producers, I think that we\u2019re well positioned to take advantage of everyone settling back into a rhythm.\u201d<\/p>\n
While challenges remain as the streaming sector evolves, there\u2019s plenty of opportunity, Vesper noted. \u201cThe downward pressure on budgets is good news for us in that there is more openness to co-productions than there was a year ago. There is some realization that it makes sense to work with studio partners. There was a period where everyone was insistent on raising the walls and having closed gardens. That era, hopefully for now, is at least coming to a bit of an end. I think that\u2019s an opportunity. We seem like a big company and we are, but we\u2019re also quite nimble. In an era of huge consolidation, there is something that comes from being as nimble as we are, but yet being part of a stable and disciplined group.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Christian Vesper, CEO of global drama, talked about driving the expansion of Fremantle\u2019s scripted output at the TV Drama Festival today.<\/p>\n","protected":false},"author":290,"featured_media":19321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[912,2697,7672],"class_list":["post-19320","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-christian-vesper","tag-fremantle","tag-tv-drama-festival-2023","pmpro-has-access"],"yoast_head":"\n
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