The Turkish drama catalog of atv Distribution has been growing at a rapid clip, with fresh content that\u2019s been delivering in ratings. European interest in atv\u2019s Turkish dramas remains high, most notably in Spain, Romania, Hungary and Croatia.<\/p>\n
\u201cAtv\u2019s series have a huge fan base globally,\u201d says M\u00fcge Akar, head of sales for Europe, Asia and Africa. \u201cOur content is able to find both prime-time and daytime slots in different territories.\u201d<\/p>\n
In Asia and Africa, interest in Turkish dramas remains strong, and Akar says that the roster of \u201cuntouched territories reaching out to atv about Turkish dramas and collaborations is growing and more territories are expanding.\u201d She cites Italy, Portugal and Africa as territories where the company is working to shore up more slots.<\/p>\n
\u201cThe Turkish local market is very competitive, and only the best of the best content can survive,\u201d says Akar. \u201cThis has been the key point to sustain the quality of the content. Turkish content is able to evolve and regenerate traditional and modern values.\u201d<\/p>\n
Even with this evolution, traditional Turkish dramas have kept their place as the most in-demand, \u201cevolving from the hype to become the main genre in the content world,\u201d Akar says. She adds that traditional scenes and subjects are still popular, but the new generation of viewers are looking for fresh styles and different aspects from the traditional dramas, leaning more into rom-coms and historical dramas.<\/p>\n
\u201cThe TV industry is evolving in the digital age, and, naturally, we are also adapting to the new environment,\u201d says Akar. \u201cThe audience can now easily access our app and website to follow their favorite content. Digital viewing is increasing, and we are finding new ways to attract this audience. Recently, we created another ending for one of our high-rated series,\u00a0A Little Sunshine<\/em>, and broadcast this alternative ending on our online platforms only.\u201d<\/p>\n A Little Sunshine<\/em>, in which a wife uncovers her husband\u2019s betrayal after his death when she finds out he has a secret child, is part of a package atv Distribution recently sold to Mega in Chile. The broadcaster also picked up\u00a0Wounded Heart<\/em>, a story of revenge between two families. Both feature classic Turkish themes of love and revenge, aspects that have resonated with LatAm audiences.<\/p>\n","protected":false},"excerpt":{"rendered":" M\u00fcge Akar, head of sales for Europe, Asia and Africa at atv Distribution, shares how the company\u2019s growing catalog has found interest around the world.<\/p>\n","protected":false},"author":350,"featured_media":19035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69,70],"tags":[1267,2613],"class_list":["post-19034","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-atv-distribution","tag-muge-akar","pmpro-has-access"],"yoast_head":"\n