{"id":16021,"date":"2021-12-06T09:46:34","date_gmt":"2021-12-06T14:46:34","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/endemol-shine-italy-rai-fiction%e2%80%aftean-the%e2%80%afbride%e2%80%af\/"},"modified":"2021-12-06T11:30:17","modified_gmt":"2021-12-06T16:30:17","slug":"endemol-shine-italy-rai-fiction-team-for-the%e2%80%afbride%e2%80%af","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/endemol-shine-italy-rai-fiction-team-for-the%e2%80%afbride%e2%80%af\/","title":{"rendered":"Endemol Shine Italy &amp; Rai Fiction Team for The Bride\u202f"},"content":{"rendered":"<p>Endemol Shine Italy and Rai Fiction are co-producing the new female-empowerment drama <em>La\u00a0<\/em><em>Sposa<\/em> (<em>The Bride<\/em>), set in the\u202flate\u202f1960s.<\/p>\n<p>The story centers on Maria, a young woman who marries Italo by proxy, a widespread practice in Italy whereby young women from the south wed landowners in the north. She adjusts to rural life as a stepmother with a husband who is still traumatized by his first wife\u2019s disappearance, and despite the adversity, she is led by unwavering resilience and positivity.<\/p>\n<p>Serena Rossi\u202f(<em>Ammore e Malavita<\/em>, <em>Io sono Mia<\/em>, <em>Mina Settembre<\/em>) stars in the series, which will air on Rai1 in 2022.\u202fThe drama is directed by Giacomo Campiotti (<em>Bianca come il latte, rossa come il sangue<\/em>,\u202f<em>Braccialetti Rossi<\/em>,\u202f<em>Chiara Lubich\u2014L&#8217;amore vince tutto<\/em>) and created by Valia Santella (<em>Mia madre<\/em>, <em>Napoli velata<\/em>, <em>Il Traditore<\/em>).<\/p>\n<p>Leonardo Pasquinelli, CEO of Endemol Shine Italy, commented:\u202f\u201cIt is fantastic to work with Rai Fiction on a project which shines a light on life in the 1960s, a time of dramatic change here in Italy. Shot across Rome, Apulia and Piedmont, this high-quality drama,\u202fexecutive produced by\u202fFrancesco Pincelli and\u202fdirected by Giacomo Campiotti, has created characters that perfectly capture the complexity of the era.\u201d<\/p>\n<p>Maria Pia Ammirati, head of drama at Rai, commented: <em>\u201cThe Bride<\/em> is a brand-new period drama which follows a woman through emancipation and integration while highlighting the struggle women had in changing attitudes. After the successes of<em> L\u2019Allieva<\/em> (<em>The Good Apprentice<\/em>), <em>Mentre ero via<\/em> (<em>While I Was Away<\/em>) and <em>Un\u2019altra vita<\/em> (<em>Second Chance<\/em>), Rai Fiction is glad to work again with Endemol Shine Italy for a new female-led TV series that explores an important stage of our history.\u201d<\/p>\n<p>Benedetta Galbiati, head of scripted at Endemol Shine Italy, added: \u201cAfter having several huge successes with Rai Fiction, we are very proud to co-produce this new series together.\u202f<em>The\u202fBride<\/em> is a story about an extremely modern woman, in which many will recognize themselves, a courageous and strong female figure, who fights for her rights and never gives up.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Endemol Shine Italy and Rai Fiction are co-producing the new female-empowerment drama La Sposa (The Bride), set in the\u202flate\u202f1960s.<\/p>\n","protected":false},"author":350,"featured_media":16022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[1964,3001],"class_list":["post-16021","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-endemol-shine-italy","tag-rai-fiction","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Endemol Shine Italy &amp; 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