{"id":15025,"date":"2021-06-01T09:16:00","date_gmt":"2021-06-01T13:16:00","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/russian-classics-reinvented\/"},"modified":"2021-06-02T09:40:34","modified_gmt":"2021-06-02T13:40:34","slug":"russian-classics-reinvented","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/russian-classics-reinvented\/","title":{"rendered":"Russian Classics Reinvented"},"content":{"rendered":"

Period dramas and film versions of classic novels have long been hallmarks of Russia Television and Radio\u2019s catalog, and the genres remain in high demand globally, according to Julia Matyash, director of Sovtelexport.<\/em><\/p>\n

\u201cPeriod drama maintains its position as one of the leading genres on the international market,\u201d Matyash says. \u201cLast year, it had the most success.\u201d<\/p>\n

The epic historical production Ekaterina<\/em>, including seasons one and two and the long-awaited continuation of the saga, Ekaterina. Pretenders<\/em>, has been a best-seller, she adds. The series has been broadcast in 104 countries.<\/p>\n

The period dramas Sophia<\/em> and Godunov<\/em> are in demand as well. The miniseries Sophia<\/em> was licensed by Se\u00f1al Colombia, while Godunov<\/em> was sold to channels in Asia and Eastern Europe. \u201cViewers choose period dramas for their great events and characters, dramatic plots, lush costumes and decorations,\u201d says Matyash.<\/p>\n

The Terrible<\/em>, which tells the story of great love and relentless brutality of the first Russian Tsar, Ivan IV, fits the bill. \u201cThe brilliant cast, hundreds of extras, over a thousand costumes and 400 elaborate prosthetic makeup designs will take the viewer right to the 16th century\u2014a time of important historical changes and people\u2019s emotional drama,\u201d Matyash says. \u201cThe program corresponds to the signature style of Russia Television and Radio\u2019s catalog. Our international partners look forward to seeing this type of content from us every year.\u201d<\/p>\n

Inspired by real historical events, The<\/em> Optimists: Caribbean Season<\/em> is a love story that unfolds during the 1960s against the backdrop of the Cuban Missile Crisis. \u201cIt is a refined detective story that always resonates with the audience,\u201d Matyash adds. \u201cThe series is not limited to one genre only: it is a perfect combination of a love story, spy drama, action and light notes of humor.\u201d<\/p>\n

Also in demand are film versions of acclaimed Russian classics, including The<\/em>Idiot<\/em> by Fyodor Dostoevsky, Anna Karenina<\/em> by Leo Tolstoy, Fathers and Sons<\/em>by Ivan Turgenev, And Quiet Flows the Don<\/em> by Mikhail Sholokhov and The White Guard<\/em> by Mikhail Bulgakov, which \u201cgive viewers an opportunity to meet the characters of their favorite books again,\u201d Matyash says. \u201cThey come alive on-screen, played by brilliant actors and actresses. Such programs are in steady demand.\u201d Anna Karenina<\/em>, directed by Karen Shakhnazarov, was recently sold into MENA to air on OSN.<\/p>\n

Dramas inspired by popular books of modern Russian authors are also in demand, she adds. The First Circle<\/em> by Aleksandr Solzhenitsyn, Blackout<\/em> by Alexey Ivanov and Zuleikha Opens Her Eyes <\/em>by Guzel Yakhina \u201csurprise audiences with strong and emotional stories and striking characters created by talented writers,\u201d says Matyash. The novel Zuleikha Opens Her Eyes<\/em> has been published in 34 countries, and the series adaptation is piquing the interest of buyers from European channels.<\/p>\n

\u201cTitles based on books are appealing because in most cases, the plot centers on real events and people,\u201d Matyash adds. \u201cTheir messages are simple\u2014love, family and humanity\u2014and therefore, will resonate with viewers of any nationality.\u201d<\/p>\n

Looking ahead, Sovtelexport will be eyeing the new opportunities presented by the proliferation of on-demand platforms globally. \u201cThe pandemic has accelerated the growth in the number of new streaming services worldwide,\u201d Matyash says. \u201cNew companies are actively looking for their own niche in the market without competing with Netflix, for example. They focus on providing their viewers with content most distant and different from what is presented by the major platforms.<\/p>\n

\u201cAlso, many online platforms turn to increasing content rotation. For example, a film remains available for 30 days on the basis of SVOD and then it gets replaced by a new one and, in case of its high rating, it is transferred to the TVOD category. Thus, the coming year offers significant prospects for distributors, and we expect to take advantage of them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Julia Matyash, director of Sovtelexport, talks to World Screen Newsflash about the period dramas and film versions of classic novels that have long been hallmarks of Russia Television and Radio\u2019s catalog.<\/p>\n","protected":false},"author":350,"featured_media":15026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69,70],"tags":[4489,1752,1753],"class_list":["post-15025","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-julia-matyash","tag-russia-television-and-radio","tag-sovtelexport","pmpro-has-access"],"yoast_head":"\nRussian Classics Reinvented - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/russian-classics-reinvented\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Russian Classics Reinvented - 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