{"id":13416,"date":"2020-07-07T09:12:35","date_gmt":"2020-07-07T13:12:35","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/back-in-time\/"},"modified":"2020-07-08T16:15:39","modified_gmt":"2020-07-08T20:15:39","slug":"back-in-time","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/back-in-time\/","title":{"rendered":"Back in Time"},"content":{"rendered":"<p><em>Period dramas continue to enliven bygone eras with perennial stories and modern twists. <\/em><\/p>\n<p>Past is prologue, as they say. And period dramas, set in the distant and not-too-distant past, color our understanding of both yesterday and today. The prologue of the present is perpetually relevant and endlessly relatable to modern television audiences. Fans of period drama still want to be transported through the past and its lessons under the guise of entertainment.<\/p>\n<p>\u201cPeriod drama is a staple and will always be in vogue,\u201d says Moreyba Bidessie, A+E Networks\u2019 director of international scripted development and sales. \u201cThere is a place for good stories, no matter what time period they are being told in. Good dramas transcend time periods.\u201d<\/p>\n<p>The very nature of history and its habit of repeating itself, according to Carlo Dusi, executive VP of commercial strategy for scripted at Red Arrow Studios International, \u201cis a big inspiration, particularly with big period stories and historical dramas. The human condition is often more effectively examined when you can do so from a bit of a distance. Period provides you with that ability to step away from current events and look at both personal and individual themes of love, identity, personal growth and finding your place in society.\u201d<\/p>\n<p>Julia Matyash, the director of Sovtelexport, which represents Russia Television and Radio\u2019s catalog, finds that \u201cthe choice between ultimate power and ordinary human life and the cost of such a choice\u201d proves to be an enduring subject of fascination. \u201cMost of us feel interested in powerful and rich people,\u201d she says. \u201cBut we are most interested in how they managed to reach that life, which traits or talents made them so powerful.\u201d<\/p>\n<p>Timur Weinstein, general producer at NTV Broadcasting Company, says, \u201cThe mix of mystery, tragedy and romance wrapped in beautiful costumes and lavish settings certainly contributes to the genre\u2019s popularity, but the main reason [for its popularity] is the insatiable human curiosity to experience different epochs and the unique ambiance of the old times.\u201d<\/p>\n<p>Aysegul Tuzun, managing director for Turkey\u2019s Mistco, says, \u201cWhen you give the audience the choice of watching a period drama, even if it is mostly fiction, audiences can get information about time periods and characters that are heroic in their culture or any other culture.\u201d In addition to the 13th-century set <em>Resurrection: Ertugrul<\/em>, Mistco represents the epic <em>The Last Emperor<\/em>, based on the real-life story of Abdulhamid Han. \u201cIt doesn\u2019t matter which culture or religion or period the series represents,\u201d says Tuzun. \u201cEven though period dramas are telling local stories, they are telling their stories with a global approach.\u201d<\/p>\n<p>Russia TV\u2019s slate includes <em>Ekaterina<\/em> and <em>Godunov<\/em>, which take place in 18th-century and 16th-century Russia, exploring pivotal moments in the country\u2019s ruling history. Matyash says, \u201cWe joke that Russia is a country with an unpredictable past. Today the same can be said about the rest of the world. As long as the past gives us the basis to understand, interpret and attribute to the present, the interest for period drama will constantly grow.\u201d<\/p>\n<p>As the demand for stories set decades and centuries ago remains healthy, the challenge lies in finding new ways to approach them.<\/p>\n<p>\u201cIt\u2019s about whether content creators can find ways to tell period stories that are innovative, different and fresh rather than whether there\u2019s an appetite for period or not in the current market,\u201d says Red Arrow\u2019s Dusi. \u201cI think as viewing tastes become more elevated, there\u2019s pressure on all of us who generate and exploit content to come up with ideas and narrative styles that are distinctive.\u201d<\/p>\n<p>One way to reinvigorate the well-worn eras often visited in period drama is through hybrid series that dive back in time with a crime story at its center\u2014or more daring yet\u2014a bit of the fantastical. \u201cThe best period pieces are always a mix of fantasy, mystery and outstanding historical events that together create irresistible appeal and attract loyal viewership internationally,\u201d says NTV\u2019s Weinstein. \u201cThey all blend fantasy elements with universal themes on the background of transformative historical events.\u201d<\/p>\n<p>A+E\u2019s Bidessie says, \u201cHybrids are great and can sometimes breathe new life into a tried and tested format. But like everything in drama, it\u2019s always about the story; what it says to the audience, how it makes them feel and ultimately how it entertains them.\u201d She adds that \u201cmusic is also a great way to present the past.\u201d<\/p>\n<p>Enlivening history anew can come with a high cost. Commitment to accuracy is rarely going to come cheaply, according to Mistco\u2019s Tuzun. \u201cIt is very costly to produce such a genre, as it requires reflecting the period perfectly,\u201d she says. \u201cThe places, customs and even the smallest details are important to make a series successful, and if you cannot make the audiences believe what you did, it will directly affect the success of the series. But if it is a good and detailed production, it\u2019s like magic and time-traveling for the audiences and you will manage to hook them.\u201d<\/p>\n<p>Can Okan, founder and CEO of Inter Medya, which distributes TIMS&amp;B Productions\u2019 period love story <em>Bitter Lands<\/em>, credits technology for improving the process of bringing to life stories set in the past. \u201cTechnology gives producers the ability to unlock greater opportunities to ensure more authentic period dramas,\u201d he says. \u201cOf course, a long pre-production process, as well as financial investments, are necessary to create original and high-quality period dramas that meet the audience\u2019s expectations.\u201d<\/p>\n<p>The average cost of making period drama is rising in part because more players are willing to put more money into them.<\/p>\n<p>\u201cThe bar has always been high, but with streamers and pay-TV channels now looking at period drama as a genre to commission, there are certainly richer production budgets now attached and with bigger stories that are perhaps not so focused on regionality,\u201d observes Bidessie.<\/p>\n<p>With all of their money and resources, Dusi adds, \u201cThe streamers\u2019 invasion has given period drama an incredible injection and it\u2019s broadened how period drama can be created.\u201d<\/p>\n<p>Content creators and broadcasters are also taking safer bets with known IP, with NTV\u2019s Weinstein stating unequivocally that \u201cepic novel adaptations undoubtedly have an advantage.\u201d A+E\u2019s Bidessie acknowledges that there remains a benefit to having a property with a built-in fanbase, but points out a known hazard. \u201cWith those fans comes an expectation too.\u201d<\/p>\n<p>But, as Red Arrow\u2019s Dusi highlights, period dramas can take up that rare space of being known and familiar without incurring the risk of compromising a beloved novel, for instance, and irking its devout readers.<\/p>\n<p align=\"left\"><strong>FEELING NOSTALGIC<\/strong><br \/>\n\u201cHistory itself and known historical events are a form of pre-existing IP,\u201d he says. \u201cIt might not be IP that you can buy like a novel, but there are known facts and known data that can bring that same element of familiarity to an audience.\u201d<\/p>\n<p>The key to finding the right window into the past is finding a window into the present. \u201cIt\u2019s very important to be able to answer the fundamental question about why that particular period story may need to be told now,\u201d he says. \u201cIt can be for entertainment, for escapism, or it could be because it provides a lens into modern-day issues that are important to discuss.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Period dramas continue to enliven bygone eras with perennial stories and modern twists.<\/p>\n","protected":false},"author":1033,"featured_media":13417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[77,70],"tags":[],"class_list":["post-13416","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-features","category-top-stories","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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