{"id":13314,"date":"2020-06-16T08:00:58","date_gmt":"2020-06-16T12:00:58","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/worldscreen.com\/"},"modified":"2020-06-17T12:43:07","modified_gmt":"2020-06-17T16:43:07","slug":"goquests-global-approach","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/","title":{"rendered":"GoQuest\u2019s Global Approach"},"content":{"rendered":"

Supplementing its portfolio of Indian content with key acquisitions from Europe, GoQuest Media is looking to serve the scripted needs of buyers across the globe.<\/em><\/p>\n

The Indian OTT space is booming, with platforms clamoring to raise the bar in local scripted content. For GoQuest Media, this new age of premium Indian drama is creating a wealth of opportunities. Of note, the company recently landed the distribution rights to two original series from OTT platform MX Player, Ek Thi Begum<\/em> (The Mafia Queen<\/em>) and Queen<\/em>.<\/p>\n

\u201cThe global streamers have already started re-educating audiences that Indian content isn\u2019t just Bollywood,\u201d observes Paula McHarg, the head of Europe and North America at GoQuest. \u201cShows like Sacred Games<\/em> and Hasmukh<\/em> have already penetrated households across the Western Hemisphere. This has only proven that there\u2019s a thirst for more premium Indian content abroad and GoQuest is ready to meet that need.\u201d<\/p>\n

McHarg points to Queen<\/em> as a key highlight for the company. Inspired by true events the series chronicles the journey of an Indian film star who later became a seasoned politician and the youngest chief minister of an Indian state. \u201cIt’s a beautiful story of female empowerment, set in gorgeous and vibrant India from the 1960s to the 1990s,\u201d she says. \u201cWe\u2019ve already been discussing Queen<\/em> with our clients around the globe and we\u2019re looking forward to bringing this title and more premium Indian content to new territories.\u201d<\/p>\n

Queen<\/em>, she adds, \u201cfits squarely within the remit of uplifting and aspirational stories to watch and escape into an exciting and vibrant period of the past.\u201d<\/p>\n

McHarg notes that GoQuest remains at its roots an independent distributor of Indian content, but it has expanded its catalog with key acquisitions from Europe, among them Markuss<\/em> via a content pact with Media Group Ukraine (MGU). \u201cIt\u2019s a first of its kind crime drama co-production between Ukraine and Latvia,\u201d McHarg says of the series, about an English teacher who sets out to find her missing son and uncovers an international kidnapping ring.<\/p>\n

With the company in “growth mode,” additional third-party acquisitions are being actively sought, McHarg notes. \u201cWe will be launching some new European titles in the coming weeks and months, but we are also taking this time to virtually go out there and find more IP to bolster our growing catalog. Our regional expertise in territories that other distributors traditionally find tricky gives us a huge advantage in the marketplace, while our boldness makes us an ideal home for edgy, standout stories from around the globe.\u201d<\/p>\n

At present, finished sales are the company\u2019s priority, McHarg says. \u201cIn the current situation\u2014with productions on hold\u2014we are ready to deliver finished content to buyers across the world, and we have a variety of long-running romantic drama series, melodramas, crime thrillers and more to help programmers fill their schedule gaps.\u201d<\/p>\n

However, McHarg says the company is gearing up for productions to resume worldwide and is on the lookout for content that can be remade in India. \u201cWhile new players scramble to understand the traditionally inward-facing market of India, we are already a leader in commercializing international content locally.\u201d<\/p>\n

McHarg says that GoQuest has been working with its clients on \u201cfair ways to optimize the range of rights available\u201d to them as broadcasters look to contain costs amid ad revenue declines due to COVID-19. As for the pandemic\u2019s lasting impact on the business, McHarg notes, \u201cThe COVID-19 shutdown has mostly hastened trends that were already long in the works. Similar to the recent evolution of the content business in India, the focus globally during this time has drastically shifted to OTT players. After the shutdown ends, VODs will surely continue to see exponential growth both regionally and globally. I\u2019m also sure that the physical restrictions of the past months have heightened the creativity of many and born new kinds of compelling stories, which will start to trickle out in the coming months. When we watch TV ten years from now, surgical masks and self-isolation plotlines will signal that the year is 2020.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Paula McHarg, the head of Europe and North America at GoQuest Media, talks to World Screen Newsflash about the company’s drama distribution strategy.<\/p>\n","protected":false},"author":290,"featured_media":13315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69,70],"tags":[3388,3914],"class_list":["post-13314","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-goquest-media","tag-paula-mcharg","pmpro-has-access"],"yoast_head":"\nGoQuest\u2019s Global Approach - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoQuest\u2019s Global Approach - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Paula McHarg, the head of Europe and North America at GoQuest Media, talks to World Screen Newsflash about the company's drama distribution strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-16T12:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T16:43:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/Paula-McHarg-620.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/\",\"name\":\"GoQuest\u2019s Global Approach - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2020-06-16T12:00:58+00:00\",\"dateModified\":\"2020-06-17T16:43:07+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/goquests-global-approach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GoQuest\u2019s Global Approach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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