{"id":11796,"date":"2019-08-21T10:34:45","date_gmt":"2019-08-21T14:34:45","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/"},"modified":"2019-08-21T12:28:06","modified_gmt":"2019-08-21T16:28:06","slug":"yellow-bird-uk-options-spotify-untold-book","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/","title":{"rendered":"Yellow Bird UK Options Spotify Untold Tell-All"},"content":{"rendered":"<p>Yellow Bird UK has optioned the screen rights for <em>Spotify Untold<\/em> (<em>Spotify Inifr\u00e5n<\/em>), a book written by Sven Carlsson and Jonas Leijonhufvud about the rise of the music streaming platform.<\/p>\n<p><em>Spotify Untold<\/em>, which is currently in development for a limited series, will follow Spotify\u2019s journey into the U.S. market as its Swedish founders find themselves up against Steve Jobs and aligning with Napster founder Sean Parker. The show aims to tap into the cut-throat and rapidly evolving tech industry.<\/p>\n<p><em>Spotify Untold<\/em> will be developed and produced by Yellow Bird UK, a Banijay Group company. The rights for the series project, for which Carlsson and Leijonhufvud will consult, were sought from Eleonoora Kirk at Bonnier Rights.<\/p>\n<p>Berna Levin, executive producer for Yellow Bird, said: \u201c<em>Spotify Untold<\/em> is the ultimate tale of achieving the impossible and unimaginable. A modern-day David vs. Goliath set in the dynamic arena of the music industry, this is the true story of youth challenging the establishment. With reality trumping fiction at every turn, we will explore one of the greatest and most surprising technological advancements of our time.&#8221;<\/p>\n<p>Leijonhufvud commented: \u201cWe\u2019re very excited. The rise of Spotify is one of the greatest stories to come out of Sweden in the past ten years. It\u2019s a saga of a young founder who came out of nowhere and beat Apple at their own game.\u201d<\/p>\n<p>Carlsson added: \u201cThe Spotify story is a drama at the highest levels of tech, music and finance. It\u2019s perfect for the screen and Yellow Bird is the ideal partner, with their strong track record in making Nordic stories come alive on the international scene.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yellow Bird UK has optioned the screen rights for Spotify Untold (Spotify Inifr\u00e5n), a book written by Sven Carlsson and Jonas Leijonhufvud about the rise of the music streaming platform.<\/p>\n","protected":false},"author":1033,"featured_media":11797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[1311,3275,2850],"class_list":["post-11796","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-group","tag-spotify-untold","tag-yellow-bird-uk","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Yellow Bird UK Options Spotify Untold Tell-All - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow Bird UK Options Spotify Untold Tell-All - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"Yellow Bird UK has optioned the screen rights for Spotify Untold (Spotify Inifr\u00e5n), a book written by Sven Carlsson and Jonas Leijonhufvud about the rise of the music streaming platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-21T14:34:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T16:28:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/spotify-untold-cover-819.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/\",\"name\":\"Yellow Bird UK Options Spotify Untold Tell-All - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2019-08-21T14:34:45+00:00\",\"dateModified\":\"2019-08-21T16:28:06+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/yellow-bird-uk-options-spotify-untold-book\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yellow Bird UK Options Spotify Untold Tell-All\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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