{"id":11559,"date":"2019-07-09T09:00:00","date_gmt":"2019-07-09T13:00:00","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/worldscreen.com\/"},"modified":"2019-07-10T09:24:22","modified_gmt":"2019-07-10T13:24:22","slug":"spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/","title":{"rendered":"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership"},"content":{"rendered":"

Loni Farhi, president <\/em>and CEO of SPI, and movie director and producer Philippe Martinez talk to <\/em>TV Drama about their storied relationship and new multi-project pact.<\/em><\/p>\n

Having been a distributor of theatrical films and TV programming in the international market for nearly 30 years, SPI International is making moves to produce its own movies and TV series. The growth of SPI International\/FilmBox\u2019s bouquet of channels is driving the demand for new content, leading to co-productions like the one it recently entered into with Martinez.<\/p>\n

\u201cWe started in 1991 as a content distributor, and in 2001, we started with our channels,\u201d explains Farhi. \u201cNow we are on five continents and have 55 million subscribers. Original content is becoming more and more the name of the game.\u201d<\/p>\n

Martinez and Farhi had worked together for many years, in a relationship that saw SPI distributing Martinez\u2019s films but in limited territories. \u201cSlowly we expanded the territories, and now we are producing together,\u201d says Farhi. \u201cIn short, the market is taking us places, and we have to answer the demand.\u201d<\/p>\n

\u201cThe basis of this business is relationships,\u201d adds Martinez. \u201cOne day Loni called and said: \u2018Philippe, the company now has 55 million viewers, and we need more product\u2014more TV series, more films. Why don\u2019t we work together and produce, produce, produce!\u2019 So, the relationship didn\u2019t happen overnight; it was more like a growing relationship over the years that came to maturity.\u201d He adds that the timing felt right, since the growth of the SPI\/FilmBox platforms have left them with an optimistic view on the industry as a whole.<\/p>\n

\"***Image***\"The partnership calls for the production of four TV series, including Salvage Marines<\/em>, based on a book by Sean-Michael Argo. Casper Van Dien and Peter Shinkoda play the protagonists in the story, which is about a group of soldiers on a militarized deep-space operation called Salvage Marines. Production started in April.<\/p>\n

In June, production began on Mister Mayfair<\/em>, a movie trilogy. Starring Armand Assante, Steven Bauer and Ken Davitian, Mister Mayfair <\/em>centers on Max Mitchell, a former New York gangster living the good life in Mayfair, London. The arrival of his unknown granddaughter bearing stories of his past will turn his life upside down. It is directed by Martinez and produced in partnership with Alan Latham and Kirsty Bell\u2019s Goldfinch Studios.<\/p>\n

The partnership will also bring to the screen The Intergalactic Adventures of Max Cloud<\/em>, starring Scott Adkins and Tommy Flanagan. The story features a space cruiser that crashes on a planet that is home to an intergalactic prison. The sci-fi action-comedy is also produced by Goldfinch.<\/p>\n

\u201cAt the end of the day, what motivates Loni and SPI is the desire to make the channels\u2019 customers happy,\u201d says Martinez. \u201cNormally it takes forever to get a project off the ground with a studio. The way that Loni and his team work is dynamic and extraordinary. I wish for any producer to work with SPI and FilmBox on a project.\u201d<\/p>\n

\u201cIt\u2019s a lot of fun,\u201d adds Farhi. \u201cTo be working with a character like Philippe is amazing. He takes me to the places I want to go, and I feel like I am having the same effect on him. It\u2019s a fantastic partnership. We listen to each other very carefully, and we respect and pay attention to each other and make sure that what we are going to create is going to really be liked by our viewers. We do not get spoiled; we are extremely careful and meticulous about what we\u2019re working on.\u201d<\/p>\n

He adds, \u201cI always love to have long-term relationships. I am looking forward to the next 15, 30, 45 years with Philippe!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

SPI’s president and CEO and the movie director and producer discuss their storied relationship and new multi-project pact.<\/p>\n","protected":false},"author":350,"featured_media":11560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[69,70],"tags":[3180,3039,3181,3030],"class_list":["post-11559","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-loni-farhi","tag-philippe-martinez","tag-spi","tag-spi-internationalfilmbox","pmpro-has-access"],"yoast_head":"\nSPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"SPI's president and CEO and the movie director and producer discuss their storied relationship and new multi-project pact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-09T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-10T13:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/2019-07-08-spi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"317\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/\",\"name\":\"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2019-07-09T13:00:00+00:00\",\"dateModified\":\"2019-07-10T13:24:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be\",\"name\":\"Kristin Brzoznowski\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/author\/kbrzoznowskiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/","og_locale":"en_US","og_type":"article","og_title":"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA","og_description":"SPI's president and CEO and the movie director and producer discuss their storied relationship and new multi-project pact.","og_url":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/","og_site_name":"TVDRAMA","article_published_time":"2019-07-09T13:00:00+00:00","article_modified_time":"2019-07-10T13:24:22+00:00","og_image":[{"width":600,"height":317,"url":"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/2019-07-08-spi.jpg","type":"image\/jpeg"}],"author":"Kristin Brzoznowski","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristin Brzoznowski","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/","url":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/","name":"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership - TVDRAMA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#website"},"datePublished":"2019-07-09T13:00:00+00:00","dateModified":"2019-07-10T13:24:22+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvdrama\/spis-loni-farhi-producer-philippe-martinez-on-the-power-of-partnership\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvdrama\/"},{"@type":"ListItem","position":2,"name":"SPI\u2019s Loni Farhi & Producer Philippe Martinez on the Power of Partnership"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvdrama\/#website","url":"https:\/\/worldscreen.com\/tvdrama\/","name":"TVDRAMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/0026b5a5c019f9a498d0a452e6e9d4be","name":"Kristin Brzoznowski","url":"https:\/\/worldscreen.com\/tvdrama\/author\/kbrzoznowskiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/11559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/users\/350"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/comments?post=11559"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/11559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media\/11560"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media?parent=11559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/categories?post=11559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/tags?post=11559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}