{"id":10753,"date":"2019-02-12T09:00:37","date_gmt":"2019-02-12T14:00:37","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvdrama\/worldscreen.com\/"},"modified":"2019-02-13T11:30:37","modified_gmt":"2019-02-13T16:30:37","slug":"way-too-kawaiis-yudai-chiba","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/","title":{"rendered":"Way Too Kawaii!\u2019s Yudai Chiba"},"content":{"rendered":"<p><em>In a chat with <\/em>TV Drama<em>&#8216;s Mansha Daswani, <\/em>Way Too Kawaii!<em> star Yudai Chiba gives a crash course in <\/em>kawaii<em>, explaining both his character\u2019s and his own relationship to it, and how this culture of cuteness is perceived outside of Japan.<\/em><\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"6000921399001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p>The actor also shares how it feels to know that <em>Way Too Kawaii!<\/em>, which bowed in Japan in October, has been introduced to the global television market.<\/p>\n<p>Based on Kozue Osaki&#8217;s novel <em>Pretty Ga Osugiru<\/em>, <em>Way Too Kawaii!<\/em> stars Chiba as Niimi \u201cNankichi\u201d Yoshitaka, a hotshot in the literary department of a mega-publishing company, who gets an unexpected and unwelcome transfer to a fashion magazine. As he\u2019s swept into this world of strong-willed women and <em>kawaii<\/em>\u2014a Japanese word for all things cute\u2014his skepticism about the fashion industry erodes to be replaced by a genuine respect for the models and stylists with whom he\u2019s now working. An office romance also ensues. The ten-part drama from Nippon TV was written by Shuko Arai and Mako Watanabe. Mitsuru Kubota directed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The actor gives a crash course in kawaii, explaining both his character\u2019s and his own relationship to it, and how this culture of cuteness is perceived outside of Japan.<\/p>\n","protected":false},"author":1,"featured_media":10754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[70],"tags":[1296,2934,2935],"class_list":["post-10753","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nippon-tv","tag-way-too-kawaii","tag-yudai-chiba","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA\" \/>\n<meta property=\"og:description\" content=\"The actor gives a crash course in kawaii, explaining both his character\u2019s and his own relationship to it, and how this culture of cuteness is perceived outside of Japan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/\" \/>\n<meta property=\"og:site_name\" content=\"TVDRAMA\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-12T14:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-13T16:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/2019-02-11-yudai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/\",\"name\":\"Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\"},\"datePublished\":\"2019-02-12T14:00:37+00:00\",\"dateModified\":\"2019-02-13T16:30:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvdrama\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Way Too Kawaii!\u2019s Yudai Chiba\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/\",\"name\":\"TVDRAMA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvdrama\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/","og_locale":"en_US","og_type":"article","og_title":"Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA","og_description":"The actor gives a crash course in kawaii, explaining both his character\u2019s and his own relationship to it, and how this culture of cuteness is perceived outside of Japan.","og_url":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/","og_site_name":"TVDRAMA","article_published_time":"2019-02-12T14:00:37+00:00","article_modified_time":"2019-02-13T16:30:37+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/worldscreen.com\/tvdrama\/wp-content\/uploads\/sites\/11\/2017\/07\/2019-02-11-yudai.jpg","type":"image\/jpeg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/","url":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/","name":"Way Too Kawaii!\u2019s Yudai Chiba - TVDRAMA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#website"},"datePublished":"2019-02-12T14:00:37+00:00","dateModified":"2019-02-13T16:30:37+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvdrama\/way-too-kawaiis-yudai-chiba\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvdrama\/"},{"@type":"ListItem","position":2,"name":"Way Too Kawaii!\u2019s Yudai Chiba"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvdrama\/#website","url":"https:\/\/worldscreen.com\/tvdrama\/","name":"TVDRAMA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvdrama\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvdrama\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvdrama\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/10753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/comments?post=10753"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/posts\/10753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media\/10754"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/media?parent=10753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/categories?post=10753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvdrama\/wp-json\/wp\/v2\/tags?post=10753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}