{"id":2029,"date":"2015-11-11T00:00:00","date_gmt":"2015-11-11T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvcanada\/shaftesbury-ramps-up-creative-team\/"},"modified":"2016-01-28T15:22:37","modified_gmt":"2016-01-28T20:22:37","slug":"shaftesbury-ramps-up-creative-team","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvcanada\/shaftesbury-ramps-up-creative-team\/","title":{"rendered":"Shaftesbury Ramps Up Creative Team"},"content":{"rendered":"<p>TORONTO: Shaftesbury has appointed Jay Bennett, an executive at its digital studio, Smokebomb Entertainment, as the senior VP of creative and innovation.<\/p>\n<p>In this newly created role, Bennett will be responsible for the creative direction and innovation of the company. He will focus on technology and multiscreen content, including original digital and feature film projects and branded entertainment, in partnership with Shaftesbury\u2019s recently launched brand agency, shift2. Bennett will also oversee marketing, research, audience engagement, and merchandising and licensing strategies across all divisions. In addition, he will continue to oversee Smokebomb Entertainment. Bennett joined Smokebomb as creative director in September 2008.<\/p>\n<p>\u201cJay\u2019s new role signals Shaftesbury\u2019s expanded focus on exploring new content and revenue opportunities as media consumption habits continue to evolve and technology plays an increasingly significant role in creating new platforms and engaging audiences,\u201d said Christina Jennings, the chairman and CEO of Shaftesbury. \u201cAs a proven leader in the digital space, Jay will ensure Shaftesbury continues to innovate across all areas of the business.\u201d<\/p>\n<p>Bennett remarked: \u201cI am excited to take on this new challenge and continue to innovate and further our leadership in scripted, digital and branded entertainment, and launch new initiatives over the coming year, including expanding the company\u2019s sphere of influence into technology, research and analytics.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO: Shaftesbury has appointed Jay Bennett, an executive at its digital studio, Smokebomb Entertainment, as the senior VP of creative and innovation. In this newly created role, Bennett will be responsible for the creative direction and innovation of the company. He will focus on technology and multiscreen content, including original digital and feature film projects &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[103,104],"class_list":["post-2029","post","type-post","status-publish","format-standard","","category-top-stories","tag-shaftesbury","tag-smokebomb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shaftesbury Ramps Up Creative Team<\/title>\n<meta name=\"description\" content=\"Shaftesbury Ramps Up Creative Team. 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