{"id":1882,"date":"2014-09-19T00:00:00","date_gmt":"2014-09-19T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvcanada\/2014\/09\/19\/corus-invests-in-female-skewed-mcn\/"},"modified":"2014-09-19T00:00:00","modified_gmt":"2014-09-19T00:00:00","slug":"corus-invests-in-female-skewed-mcn","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvcanada\/corus-invests-in-female-skewed-mcn\/","title":{"rendered":"Corus Invests in Female-Skewed MCN"},"content":{"rendered":"<p>\n\tTORONTO: Corus Entertainment has invested in the U.S. digital lifestyle outfit KIN, with the partnership intended to bring the offerings to Canada.<\/p>\n<p>\n\tThe pact brings the company&rsquo;s multichannel network (MCN), KIN Community, as well as KIN&rsquo;s lifestyle creators, programming and advertising opportunities to the Canadian marketplace. As part of this agreement, Corus becomes the exclusive Canadian media representative for KIN Community. In addition, W Network and KIN will collaborate on developing talent and content targeted at the women&rsquo;s demographic.<\/p>\n<p>\n\t&ldquo;Our investment and strategic partnership with KIN allows us to leverage the combined reach of our complementary brands as well as jointly develop and utilize compelling, short-form premium-branded content,&rdquo; said Doug Murphy, the executive VP and chief operating officer of Corus Entertainment. &ldquo;Corus is an established leader in the women&rsquo;s space and by partnering with KIN&rsquo;s top-tier influencers and talent-driven channels we are able to connect with women wherever they are consuming their entertainment.&rdquo;<\/p>\n<p>\n\t&ldquo;Our new funding and strategic partnership will further accelerate our vision to be the global leader in lifestyle,&rdquo; said Michael Wayne, co-founder and CEO of KIN. &ldquo;We&rsquo;re thrilled that Corus recognizes the unique value KIN Community brings content creators, brands and consumers as a lifestyle platform, and we are looking forward to working with them as a partner.&rdquo;<br \/>\n\t&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO: Corus Entertainment has invested in the U.S. digital lifestyle outfit KIN, with the partnership intended to bring the offerings to Canada. The pact brings the company&rsquo;s multichannel network (MCN), KIN Community, as well as KIN&rsquo;s lifestyle creators, programming and advertising opportunities to the Canadian marketplace. As part of this agreement, Corus becomes the exclusive &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-1882","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corus Invests in Female-Skewed MCN<\/title>\n<meta name=\"description\" content=\"Corus Invests in Female-Skewed MCN . TORONTO, September 19: Corus Entertainment has invested in the U.S. digital lifestyle outfit KIN, with the partnership intended to bring the offerings to Canada. . 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