{"id":1725,"date":"2012-11-20T00:00:00","date_gmt":"2012-11-20T00:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvcanada\/2012\/11\/20\/shaftesbury-signs-first-look-deal-lands-new-web-series\/"},"modified":"2012-11-20T00:00:00","modified_gmt":"2012-11-20T00:00:00","slug":"shaftesbury-signs-first-look-deal-lands-new-web-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvcanada\/shaftesbury-signs-first-look-deal-lands-new-web-series\/","title":{"rendered":"Shaftesbury Signs First-Look Deal, Lands New Web Series"},"content":{"rendered":"<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">TORONTO: Shaftesbury has secured the worldwide distribution rights for the digital reality show <em>The Avenue<\/em>, along with signing a first-look deal with the series executive producer Scott Fisher and his company Foreground. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">Produced by Foreground through a partnership with Youth Culture, <em>The Avenue<\/em> is comprised of 18 15-minute episodes. The show, targeted toward a young female demographic, follows the online sensation Gregory Gorgeous (<em>Celebrity Style Story<\/em>) and his group of friends as they deal with their relationships, careers and the Toronto social scene. The second season of <em>The Avenue<\/em> is launching on November 27 on YouTube. New episodes will be uploaded each week. <\/span><\/span><\/p>\n<p><span style=\"font-size: small\"><span style=\"font-family: Verdana\">&ldquo;With <em>The Avenue<\/em>, Scott and Foreground have delivered an addictive guilty pleasure that has been tailor-made for online audiences,&rdquo; said Shane Kinnear, the senior VP of sales and marketing for Shaftesbury.&nbsp;<br \/>\n&nbsp;<br \/>\n&ldquo;We&rsquo;re looking forward to bringing<em> The Avenue<\/em> to even more viewers in partnership with Shaftesbury,&rdquo; added Fisher, the founder and CEO of Foreground. &ldquo;Under our first-look deal, Foreground and Shaftesbury will create fresh, dynamic multiplatform content for a variety of audiences.&rdquo;<br \/>\n&nbsp;<br \/>\n&ldquo;<em>The Avenue <\/em>offers us&nbsp;the opportunity to increase our reach&nbsp;with our core demo and add to our&nbsp;knowledge of what young people deal with&nbsp;day to day,&rdquo; commented Kaaren Whitney-Vernon, the president of Youth&nbsp;Culture. &ldquo;We are&nbsp;always excited to connect with our audience and to be able to offer clients new&nbsp;ways to&nbsp;interact with their key demographic.&rdquo;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO: Shaftesbury has secured the worldwide distribution rights for the digital reality show The Avenue, along with signing a first-look deal with the series executive producer Scott Fisher and his company Foreground. Produced by Foreground through a partnership with Youth Culture, The Avenue is comprised of 18 15-minute episodes. The show, targeted toward a young &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-1725","post","type-post","status-publish","format-standard","","category-top-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shaftesbury Signs First-Look Deal, Lands New Web Series<\/title>\n<meta name=\"description\" content=\"Shaftesbury Signs First-Look Deal, Lands New Web Series . TORONTO, November 20: Shaftesbury has secured the worldwide distribution rights for the digital reality show The Avenue, along with signing a first-look deal with the series executive producer Scott Fisher and his company Foreground. . 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