Some 4,000 delegates are on-site in Singapore for Asia TV Forum & Market, marking the event\u2019s in-person return following a three-year hiatus amid the pandemic.<\/p>\n
This is the 23rd edition of RX Global\u2019s Asia-focused conference and market. \u201cSo much has changed globally since we last met here in December 2019 to celebrate ATF\u2019s 20th anniversary,\u201d said Chien-Ee Yeh, the president of RX Global Asia Pacific, at this morning\u2019s opening ceremony. Delegates are attending from 60 markets, he noted. \u201cWhile many of us have gotten used to a new normal of doing business online over the past few years, it is apparent that the spark and excitement of interactions and unique relationships in-person, especially with new connections, cannot be fully replicated with a digital market,\u201d he continued.<\/p>\n
The theme of this year\u2019s ATF is \u201cContent is Still King,\u201d Yeh said, noting it \u201cquantifies how quality content continues to transcend time and boundaries, including the pandemic, against a very dynamic backdrop of industry consolidation, increasing prices and evolving business models. With content as a driving force of any successful studio or platform, talent is at the heart of that ecosystem, so as an entertainment content market and conference serving the Asian region, celebrating and nurturing Asian talent has long been a critical part of our curation.\u201d<\/p>\n
Supporting those efforts, ATF introduced two new content pitches this year, one in partnership with Vidio for Indonesian content and the second with Warner Bros. Discovery for drama concepts out of Thailand. These join pitch sessions for animation, formats, Chinese-language content with G.H.Y Culture & Media and the IP Accelerator with 108 Media and the Southeast Asia Audiovisual Association.<\/p>\n
A total of 383 submissions were received for ATF\u2019s six pitches, Yeh said.<\/p>\n
The animation pitch is being beefed up in 2023, Yeh noted, in association with Creative Europe and Ties That Bind, a training program for European and Asian co-pros.<\/p>\n
Yeh also noted ATF\u2019s spotlight on Korean content this year, given the segment\u2019s increasing importance to both regional and global streaming platforms.<\/p>\n
\u201cATF has blossomed into Asia\u2019s leading entertainment content market and conference,\u201d Yeh concluded.<\/p>\n
The opening ceremony also included an address by Tan Kiat How, Singapore\u2019s Senior Minister of State for Communications and Information. ATF is hosting more than 60 Singaporean media companies, presenting more than 1,100 hours of content across 190-plus titles. \u201cCovid-19 has catalyzed new innovations in media, and we need to harness our capabilities and take advantage of these new possibilities. We want to ensure that our local media companies can share stories with the rest of the world. These stories serve as a gateway for audiences to experience the richness of our Asian heritage and way of life.\u201d<\/p>\n
Government support is crucial for helping local storytellers bring their ideas to the world, Tan noted, with initiatives such as the Capability Partnership Program (CPP). \u201cSince its inception, CPP has benefitted about 120 local media companies and over 830 media professionals through job creation and opportunities for upscaling.\u201d<\/p>\n
Tan concluded, \u201cI welcome partners from all around the world to collaborate with us and leverage Singapore\u2019s connectivity to not just Asia, but to the rest of the world as well.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Some 4,000 delegates are on-site in Singapore for Asia TV Forum & Market, marking the event\u2019s in-person return following a three-year hiatus amid the pandemic.<\/p>\n","protected":false},"author":290,"featured_media":6528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[659],"class_list":["post-6527","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-asia-tv-forum"],"yoast_head":"\n