{"id":6504,"date":"2022-11-08T10:07:12","date_gmt":"2022-11-08T15:07:12","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/disney-leads-gains-japanese-svod-market\/"},"modified":"2022-11-09T09:40:47","modified_gmt":"2022-11-09T14:40:47","slug":"disney-leads-gains-in-japanese-svod-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/","title":{"rendered":"Disney+ Leads Gains in Japanese SVOD Market"},"content":{"rendered":"<p>The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).<\/p>\n<p><em>Japan Online Video Consumer Insights &amp; Analytics<\/em> reports that Disney+ ended Q3 with 3.6 million subscribers, behind Prime Video&#8217;s 16.5 million and Netflix&#8217;s 7 million and displacing Hulu Japan as the third-largest platform in the market. Disney+&#8217;s gains were driven by its kids&#8217;, Korean and U.S. franchise brands. Other key local SVOD platforms include U-Next and Abema TV. The local broadcast TV consortium TVer leads local AVOD.<\/p>\n<p>Japanese anime continues to dominante premium online consumption, taking a 44 percent share in the quarter, followed by Japanese live action at 18 percent. Korean series scored a 14 percent share, ahead of U.S. series at 10 percent and U.S. movies at 7 percent.<\/p>\n<p>Vivek Couto, executive director of MPA, noted: \u201cEx-Disney+, SVOD growth in Japan was relatively flat over Q2 and Q3. Amazon Prime Video continues to lead the category, followed by Netflix, both leveraging large, non-exclusive anime libraries to drive consumption. Local TV consortium and AVOD platform TVer continues to grow its share of premium video consumption, meeting demand for TV live streams and catch-up of popular variety and drama programming. Licensed TV content also drives subscriber acquisition on Hulu Japan and U-Next. Notably, Korean dramas play an outsize role in subscriber acquisition for Netflix and Disney+, providing competitive differentiation amidst largely non-exclusive anime libraries. Disney+ has also started to build an exclusive anime library, underscoring strategies towards content differentiation in a maturing SVOD environment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).<\/p>\n","protected":false},"author":290,"featured_media":6505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1548],"class_list":["post-6504","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-media-partners-asia-mpa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disney+ Leads Gains in Japanese SVOD Market - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ Leads Gains in Japanese SVOD Market - TVASIA\" \/>\n<meta property=\"og:description\" content=\"The number of SVOD subscribers in Japan grew to 49.4 million in Q3, with Prime Video still the leading player in the market, followed by Netflix and then Disney+ ascending to third place, per new data from Media Partners Asia (MPA).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T15:07:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-09T14:40:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/AMPD-Japan-1122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/\",\"name\":\"Disney+ Leads Gains in Japanese SVOD Market - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2022-11-08T15:07:12+00:00\",\"dateModified\":\"2022-11-09T14:40:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/disney-leads-gains-in-japanese-svod-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Disney+ Leads Gains in Japanese SVOD Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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