{"id":6368,"date":"2022-04-22T10:00:46","date_gmt":"2022-04-22T14:00:46","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/netflix-takes-lead-taiwan-svod-market\/"},"modified":"2022-04-25T12:26:36","modified_gmt":"2022-04-25T16:26:36","slug":"netflix-takes-lead-in-taiwan-svod-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/","title":{"rendered":"Netflix Takes Lead in Taiwan SVOD Market"},"content":{"rendered":"

Fueled by local dramas and Korean series, Netflix took a 21 percent share of Taiwan’s SVOD market in Q4 2021, according to data from Media Partners Asia.<\/p>\n

By the end of 2021, there were 4.1 million paying SVOD customers in Taiwan. Netflix was out front with 850,000 subs. Disney+ grew to 300,000 subs, a 7 percent share of the market, just behind China’s iQIYI with a 9 percent share. Other key players include FriDay (FET), MyVideo (Taiwan Mobile) and KKTV.<\/p>\n

Per MPA’s quarterly Taiwan Online Video Consumer Insights & Analytics <\/em>report, premium video streaming in Taiwan reached 15 billion minutes during Q4, accounting for 33 percent of online video usage.<\/p>\n

South Korean content accounted for 25 percent of SVOD video consumption, with American fare at 23 percent, local Taiwanese shows at 19 percent, China at 13 percent and Japan at 12 percent.<\/p>\n

\u201cA strong growth quarter from Netflix, Disney\u2019s launch momentum and local content efforts from Netflix and iQIYI defined Taiwan\u2019s Q4 in streaming,\u201d said Vivek Couto, executive director of MPA. \u201cAmong the largest SVOD-based premium platforms, we\u2019ve seen local content efforts pay off with Netflix\u2019s Light the Night<\/em> and iQIYI\u2019s Danger Zone<\/em> and Rainless Love in a Godless Land <\/em>driving strong subscriber demand. As a result of original hits and popular acquired dramas, local content\u2019s share of paid SVOD consumption has grown from under 8 percent in Q3 to 19 percent in Q4. Overall, Asian content categories, led by Korean and Taiwanese dominate demand, capturing 72 percent of premium video consumption. The larger Taiwanese premium video segment remains highly fragmented with over a dozen platforms competing for wallet, engagement and subscriber share.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Fueled by local dramas and Korean series, Netflix took a 21 percent share of Taiwan’s SVOD market in Q4 2021, according to data from Media Partners Asia.<\/p>\n","protected":false},"author":290,"featured_media":6369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1548],"class_list":["post-6368","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-media-partners-asia-mpa"],"yoast_head":"\nNetflix Takes Lead in Taiwan SVOD Market - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix Takes Lead in Taiwan SVOD Market - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Fueled by local dramas and Korean series, Netflix took a 21 percent share of Taiwan's SVOD market in Q4 2021, according to data from Media Partners Asia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-22T14:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-25T16:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/AMPD-Taiwan-422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/\",\"name\":\"Netflix Takes Lead in Taiwan SVOD Market - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2022-04-22T14:00:46+00:00\",\"dateModified\":\"2022-04-25T16:26:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/netflix-takes-lead-in-taiwan-svod-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix Takes Lead in Taiwan SVOD Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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