{"id":6358,"date":"2022-03-28T11:12:49","date_gmt":"2022-03-28T15:12:49","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/"},"modified":"2022-03-29T09:18:20","modified_gmt":"2022-03-29T13:18:20","slug":"local-content-drives-svod-takeup-across-southeast-asia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/","title":{"rendered":"Local Content Drives SVOD Takeup Across Southeast Asia"},"content":{"rendered":"<p>Korean dramas led online content consumption across Southeast Asia in 2021, according to new data from Media Partners Asia (MPA), with regional shows, notably from Thailand and Indonesia, in second place, followed by American fare.<\/p>\n<p>According to MPA&#8217;s\u00a0<em>Southeast Asia Online Video Consumer Insights &amp; Analytics<\/em> report,\u00a0there were 36.6 million VOD subscribers across Southeast Asia at the end of last year, having added 16.2 million throughout 2021. The biggest players in the region remain Disney (7.2 million customers), Viu (6.5 million) and Netflix (6.4 million). Indonesia and Thailand contributed 75 percent of the region&#8217;s VOD growth last year.<\/p>\n<p>Per the study, which\u00a0leverages MPA\u2019s AMPD Research Platform, Korean dramas accounted for 31 percent of premium video consumption in Southeast Asia last year, with local content at 16 percent, U.S. shows at 15 percent, Chinese dramas at 12 percent and Japanese anime at 10 percent. American movies commanded a viewing share of 7 percent.<\/p>\n<p class=\"p1\">U.S. content is the most influential category in the English-speaking markets of the Philippines, Malaysia and Singapore, driving 35 percent to 40 percent of consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korean dramas led online content consumption across Southeast Asia in 2021, according to new data from Media Partners Asia (MPA), with regional shows, notably from Thailand and Indonesia, in second place, followed by American fare.<\/p>\n","protected":false},"author":290,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[269],"class_list":["post-6358","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-media-partners-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Content Drives SVOD Takeup Across Southeast Asia - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Local Content Drives SVOD Takeup Across Southeast Asia - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Korean dramas led online content consumption across Southeast Asia in 2021, according to new data from Media Partners Asia (MPA), with regional shows, notably from Thailand and Indonesia, in second place, followed by American fare.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T15:12:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T13:18:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/MPA-SEA-322.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/\",\"name\":\"Local Content Drives SVOD Takeup Across Southeast Asia - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2022-03-28T15:12:49+00:00\",\"dateModified\":\"2022-03-29T13:18:20+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/local-content-drives-svod-takeup-across-southeast-asia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Local Content Drives SVOD Takeup Across Southeast Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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