{"id":6271,"date":"2021-10-28T10:07:24","date_gmt":"2021-10-28T14:07:24","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/"},"modified":"2021-10-28T10:07:24","modified_gmt":"2021-10-28T14:07:24","slug":"worldscreenings-tv-asahi","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/","title":{"rendered":"WorldScreenings: TV Asahi"},"content":{"rendered":"

It has been an exciting year for TV Asahi, as one of the main broadcasters of the Tokyo Olympics. Outside of its home territory of Japan, TV Asahi has made steady progress in the international market over the last year. \u201cNew interests and deals have been made, and we are now starting to feel the momentum,\u201d says Motoko Nakai, director of international business.<\/p>\n

\u201cEver since the Olympics, TV ratings and domestic ad sales are improving, and we\u2019re extremely excited with our new drama lineups for this October season,\u201d Nakai continues. Among them, the seventh season of the top-performing medical drama Doctor-X<\/em> recently \"***Image***\"returned. \u201cWe\u2019re happy to report that it has already largely outsold its previous seasons,\u201d Nakai adds.<\/p>\n

In the entertainment arena, TV Asahi\u2019s wacky format No.1 Chicken<\/em> has been sold to the U.S. and started to stream worldwide as a YouTube original series. The company has closed a couple of distribution deals with multinational format companies as well. TV Asahi has prepared three brand-new entertainment formats for the season\u2014all of which are game shows. Splatter!<\/em> is a physical game show that challenges contestants to avoid being splattered by colorful paints and powder. In Ninja vs Camera<\/em>, ninja teams have to break into an evil lord\u2019s manor in order to retrieve the keys to the treasure. Sneak n Shop<\/em> is a new take on a drone show; this one taking place in a big shop. The contestants have to try to avoid being captured by the drone cameras and sneakily pick up and bring back as many goods from the store as possible.<\/p>\n

With an eye to drama remakes, Nakai says that there\u2019s \u201cdefinitely more interest in our series than before, and we are in discussions for various series.\u201d A Hong Kong broadcaster remade the drama series Ossan\u2019s Love<\/em>, which became an early summer hit in the region. New offerings include Tower of Justice<\/em>, a story of power and corruption within the police system, and If I\u2019d kissed her<\/em>, a romantic comedy about a young man whose girlfriend\u2019s soul is suddenly trapped in a middle-aged man\u2019s body. TV Asahi\u2019s latest series,\u00a0The Words They Speak<\/em>, is a horror show about the strange power of words that are uttered unintentionally but cause devastating consequences. It is directed by J-horror veteran Masayuki Ochiai.<\/p>\n

There\u2019s also a wealth of animation from TV Asahi available to international buyers. \u201cThe animation market in Japan is extremely diverse and ever-growing, targeting kids, family, teens and adults,\u201d Nakai says. \u201cTV Asahi used to be the first stop for the kids\u2019 and family properties like\u00a0Doraemon<\/em>\u00a0and\u00a0Shin chan<\/em>, but we are now trying to fully expand the horizons into anime as well.\u201d<\/p>\n

TV Asahi is aiming to deliver \u201ctruly original and interesting\u201d anime series from its NUMAnimation time slot. This winter, it is launching Salaryman\u2019s Club<\/em>, an action-oriented sports anime series about badminton as a competitive sport. It tells the story of men trying to balance work and a badminton career and to overcome the trauma from the past. TV Asahi is also focusing on sales for its co-produced series Barangay 143<\/em>, which is about basketball.<\/p>\n

Drama and variety shows remain the bread and butter of the TV Asahi catalog though. \u201cWe are proud to bring the strongest titles to the market this season, with exceptional storylines, casting and quality, to hopefully win the best seat in the ratings,\u201d Nakai says.<\/p>\n

See TV Asahi\u2019s Fall 2021 Showcase here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Motoko Nakai, director of international business at TV Asahi, talks about the momentum the company is feeling across drama, entertainment and animation genres. <\/p>\n","protected":false},"author":350,"featured_media":6272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1574,596],"class_list":["post-6271","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-motoko-nakai","tag-tv-asahi"],"yoast_head":"\nWorldScreenings: TV Asahi - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WorldScreenings: TV Asahi - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Motoko Nakai, director of international business at TV Asahi, talks about the momentum the company is feeling across drama, entertainment and animation genres.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-28T14:07:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/if-id-kissed-her_TVAsahi-1021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kristin Brzoznowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristin Brzoznowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/worldscreenings-tv-asahi\/\",\"name\":\"WorldScreenings: TV Asahi - 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