{"id":6185,"date":"2021-07-29T11:04:26","date_gmt":"2021-07-29T15:04:26","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/india-svod-subs-track-hit-89-million\/"},"modified":"2021-07-30T09:19:24","modified_gmt":"2021-07-30T13:19:24","slug":"india-svod-subs-on-track-to-hit-89-million","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/","title":{"rendered":"India SVOD Subs on Track to Hit 89 Million"},"content":{"rendered":"<p>Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).<\/p>\n<p>According to MPA&#8217;s <em>The Future of India&#8217;s Online Video Market: Focus on SVOD<\/em> research brief, there will be 193 million direct-to-consumer SVOD subs in India by 2026. SVOD revenues are expected to grow to $1.8 billion by then, with OTT AVOD bringing in $2.4 billion, pay-TV advertising $6.1 billion and pay-TV subscriptions $7.6 billion.<\/p>\n<p>The market is heavily dominated by Disney+ Hotstar, Amazon Prime Video and Netflix, which have an 80 percent share of subscribers and revenues at present. Disney+ Hotstar is expected to remain in the lead with about 46 million customers by the end of the year.<\/p>\n<p>India will have 1 billion video screens by 2024, MPA estimates, about 85 percent of them broadband-ready.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).<\/p>\n","protected":false},"author":290,"featured_media":6186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1521,269],"class_list":["post-6185","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-india","tag-media-partners-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India SVOD Subs on Track to Hit 89 Million - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India SVOD Subs on Track to Hit 89 Million - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Driven by Covid-19 lockdowns, the number of SVOD subscribers in India is expected to hit 89 million by the end of this year, up from 57 million last year, according to Media Partners Asia (MPA).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-29T15:04:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T13:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/MPA-India-721.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/\",\"name\":\"India SVOD Subs on Track to Hit 89 Million - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2021-07-29T15:04:26+00:00\",\"dateModified\":\"2021-07-30T13:19:24+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/india-svod-subs-on-track-to-hit-89-million\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"India SVOD Subs on Track to Hit 89 Million\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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