{"id":6170,"date":"2021-07-06T09:39:29","date_gmt":"2021-07-06T13:39:29","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/"},"modified":"2021-07-06T11:06:37","modified_gmt":"2021-07-06T15:06:37","slug":"mtv-india-lands-laliga-coverage","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/","title":{"rendered":"MTV India Lands LaLiga Coverage"},"content":{"rendered":"<p>Coverage of the Spanish football league has been picked up by MTV India in a three-year deal.<\/p>\n<p>The pact marks the return of LaLiga to linear television in India, after having run on Facebook since 2018.<\/p>\n<p>LaLiga matches will air exclusively on MTV in India, with additional coverage on other national and regional channels owned by Viacom18. Games will also be live-streamed on Voot and Jio platforms.<\/p>\n<p>Oscar Mayo, executive director of LaLiga, said, &#8220;Having set one of the highest standards of football globally and India gaining tremendous momentum, we are confident that we will reach and engage with the youthful audience that MTV as a destination appeals to.\u201d<\/p>\n<p>Anshul Ailawadi, business head for youth, music and English entertainment at Viacom18, added, \u201cWe at MTV have always known that football enjoys a groundswell of support amongst young-at-heart Indians. The LaLiga in particular is a cultural phenomenon all over the world. When the folks from RISE Worldwide introduced us to the LaLiga team, we realized that this was a partnership waiting to happen\u2014the vision was common, the vibes were good and we quickly put pen to paper.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coverage of the Spanish football league has been picked up by MTV India in a three-year deal.<\/p>\n","protected":false},"author":290,"featured_media":6171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1351,1545,282,331],"class_list":["post-6170","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-laliga","tag-mtv-india","tag-viacom18","tag-voot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MTV India Lands LaLiga Coverage - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV India Lands LaLiga Coverage - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Coverage of the Spanish football league has been picked up by MTV India in a three-year deal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T13:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-06T15:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/Viacom18-LaLiga-721.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/\",\"name\":\"MTV India Lands LaLiga Coverage - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2021-07-06T13:39:29+00:00\",\"dateModified\":\"2021-07-06T15:06:37+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mtv-india-lands-laliga-coverage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MTV India Lands LaLiga Coverage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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