{"id":5846,"date":"2020-06-18T10:21:50","date_gmt":"2020-06-18T14:21:50","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/platform-chinese-language-short-form-content-set-q3-launch\/"},"modified":"2020-06-18T12:00:27","modified_gmt":"2020-06-18T16:00:27","slug":"platform-for-chinese-language-short-form-content-set-for-q3-launch","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/platform-for-chinese-language-short-form-content-set-for-q3-launch\/","title":{"rendered":"Platform for Chinese-Language Short-Form Content Set for Q3 Launch"},"content":{"rendered":"<p>Singapore&#8217;s mm2 Entertainment is gearing up to launch mPlay Asia, an ad-supported streaming platform for Chinese-language short-form content, in the third quarter of this year.<\/p>\n<p>Announced at ATF in November 2019, mPlay will target &#8220;young urban professionals seeking fun and informative videos that fit their fast-paced and flexible consumption habits.&#8221; It will initially feature original productions from Singapore, Malaysia, Hong Kong and Taiwan and will later add content from China.<\/p>\n<p>The company has planned a pipeline of more than 500 episodes of original short-form content for the year, with new shows being added weekly. Each episode will be under 5 minutes in length, exploring human interest stories, travel and leisure, food and lifestyle, trends, entertainment news and live-streamed events with user interactivity functions.<\/p>\n<p>\u201cmPlay\u2019s launch in Singapore will provide more entertainment options for consumers and add to the diversity of Singapore\u2019s media landscape,&#8221; said Howie Lau, assistant chief executive for media and innovation at the IMDA, which has awarded the new service a niche television license to deliver content via OTT. &#8220;We welcome media players to use Singapore as a launchpad to regionalize their businesses and test-bed new technologies and solutions for media players.&#8221;<\/p>\n<p>&#8220;We are very excited to launch this new platform to meet the rapidly growing demand for mobile entertainment content,&#8221; noted Chang Long Jong, group CEO at mm2 Asia. &#8220;This growth trend is expected to continue with more consumers actively seeking and sharing relevant and engaging short-form videos that are easily accessible on their mobile devices.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singapore&#8217;s mm2 Entertainment is gearing up to launch mPlay Asia, an ad-supported streaming platform for Chinese-language short-form content, in the third quarter of this year.<\/p>\n","protected":false},"author":290,"featured_media":5847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[810,1462],"class_list":["post-5846","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mm2-entertainment","tag-mplay-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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