{"id":5827,"date":"2020-05-18T09:35:02","date_gmt":"2020-05-18T13:35:02","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/mpa-disney-hotstar-hit-100-million-subs-five-years\/"},"modified":"2020-05-19T09:18:44","modified_gmt":"2020-05-19T13:18:44","slug":"mpa-disney-hotstar-could-hit-100-million-subs-in-five-years","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/","title":{"rendered":"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years"},"content":{"rendered":"<p>Media Partners Asia (MPA) estimates that Disney+ Hotstar in India has the potential to reach 100 million paying subscribers by 2025, delivering more than $1 billion in revenues.<\/p>\n<p>Sports, local content, global originals and serving as a &#8220;super aggregator&#8221; will drive growth of the platform, MPA says. The lucrative Indian online video sector is projected to deliver $4 billion in revenues in 2025, up from $1.4 billion this year, with SVOD contributing $1.5 billion and advertising $2.5 billion.\u00a0MPA estimates Disney+ Hotstar could have 25 percent of the total online video revenue pie in India by 2025, behind YouTube. Disney+ launched in India with Hotstar in March.<\/p>\n<p>These gains will be dependent on three factors: Disney+ Hotstar accelerating investment in product innovation, content creation and acquisition and retaining key sports rights; the development of new features such as gaming and aggregating more local content, live and on-demand; and expansion of its technology and potentially its brand to Southeast Asia.<\/p>\n<p>MPA&#8217;s base analysis has Disney+ Hotstar reaching 93 million paying subscribers by 2025, generating $587 million in subscription revenue and $314 million in ad revenue. This estimate is based on some cricket events being broadcast in September, the retention of key rights such as IPL, and Disney+ Hotstar aggregating more local and global content.<\/p>\n<p>MPA&#8217;s more optimistic scenario has the platform reaching 102 million subs by 2025. However, if there is no IPL this year and limited live cricket days, Disney+ Hotstar does not transform into a super aggregator and growth is driven by telcos rather than direct to consumer, the number of projected subs falls to 74 million, with revenues at $675 million.<\/p>\n<p>At present, MPA estimates that\u00a0Disney+ is contributing about 20 percent to Hotstar\u2019s premium subs in total, with an upside potential of 25 percent to 30 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Partners Asia (MPA) estimates that Disney+ Hotstar in India has the potential to reach 100 million paying subscribers by 2025, delivering more than $1 billion in revenues.<\/p>\n","protected":false},"author":290,"featured_media":5828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,69],"tags":[1456,269],"class_list":["post-5827","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-analysis","category-top-stories","tag-disney-hotstar","tag-media-partners-asia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Media Partners Asia (MPA) estimates that Disney+ Hotstar in India has the potential to reach 100 million paying subscribers by 2025, delivering more than $1 billion in revenues.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-18T13:35:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-19T13:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/MPA-Disney-Plus-Hotstar-520.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"319\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/\",\"name\":\"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2020-05-18T13:35:02+00:00\",\"dateModified\":\"2020-05-19T13:18:44+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/","og_locale":"en_US","og_type":"article","og_title":"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA","og_description":"Media Partners Asia (MPA) estimates that Disney+ Hotstar in India has the potential to reach 100 million paying subscribers by 2025, delivering more than $1 billion in revenues.","og_url":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/","og_site_name":"TVASIA","article_published_time":"2020-05-18T13:35:02+00:00","article_modified_time":"2020-05-19T13:18:44+00:00","og_image":[{"width":600,"height":319,"url":"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/MPA-Disney-Plus-Hotstar-520.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/","url":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/","name":"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years - TVASIA","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvasia\/#website"},"datePublished":"2020-05-18T13:35:02+00:00","dateModified":"2020-05-19T13:18:44+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvasia\/mpa-disney-hotstar-could-hit-100-million-subs-in-five-years\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvasia\/"},{"@type":"ListItem","position":2,"name":"MPA: Disney+ Hotstar Could Hit 100 Million Subs in Five Years"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvasia\/#website","url":"https:\/\/worldscreen.com\/tvasia\/","name":"TVASIA","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvasia\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/5827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/comments?post=5827"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/posts\/5827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media\/5828"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/media?parent=5827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/categories?post=5827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvasia\/wp-json\/wp\/v2\/tags?post=5827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}