{"id":5803,"date":"2020-04-27T11:58:01","date_gmt":"2020-04-27T15:58:01","guid":{"rendered":"https:\/\/dev2.worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-ott-content\/"},"modified":"2020-04-27T12:22:48","modified_gmt":"2020-04-27T16:22:48","slug":"pops-worldwide-hires-thailand-head-of-ott-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/","title":{"rendered":"POPS Worldwide Hires Thailand Head of OTT &amp; Content"},"content":{"rendered":"<p>POPS Worldwide has appointed Marissa Hanafi as head of OTT and content in Thailand.<\/p>\n<p>In her new role, Hanafi is responsible for leading content strategy across multiple platforms, including the POPS streaming service in Thailand. She will lead creative and content strategy to deliver the best and most relevant content on all of POPS\u2019s channels and platforms in Thailand.<\/p>\n<p>Hanafi previously served as head of business development at Astro Malaysia in Kuala Lumpur. She also held roles in GroupM and L&#8217;Or\u00e9al, where she was involved with driving consumer insights and brand management.<\/p>\n<p>Bani Tan, country head for Thailand and regional operations director of POPS Worldwide, said: \u201cIt\u2019s an exciting and challenging time during this global pandemic crisis, I\u2019m confident Marissa will play a key role in maximizing our strengths as a trusted regional destination of best-loved creative content and entertainment, bringing value to both our audience and brand partners.\u201d<\/p>\n<p>Hanafi said: \u201cPOPS has established itself as being a leading force in innovation and I am delighted to step into an all-encompassing role to expand our business in Thailand and beyond. I look forward to contributing my efforts towards our shared vision of redefining the future of Southeast Asian entertainment for all, alongside our amazing teams across the board.&#8221;<\/p>\n<p>Esther Nguyen, founder and CEO of POPS Worldwide, commented: \u201cMarissa\u2019s proven commercial track record and extensive operational and content experience is invaluable as we power our vast distribution platforms and rapidly expand our business across Southeast Asia. We are pleased to have her on board.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POPS Worldwide has appointed Marissa Hanafi as head of OTT and content in Thailand.<\/p>\n","protected":false},"author":1033,"featured_media":5804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1445,651],"class_list":["post-5803","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-marissa-hanafi","tag-pops-worldwide"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>POPS Worldwide Hires Thailand Head of OTT &amp; Content - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POPS Worldwide Hires Thailand Head of OTT &amp; Content - TVASIA\" \/>\n<meta property=\"og:description\" content=\"POPS Worldwide has appointed Marissa Hanafi as head of OTT and content in Thailand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T15:58:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T16:22:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/Marissa-Hanafi-pops-worldwide-0420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Regan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Regan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/\",\"name\":\"POPS Worldwide Hires Thailand Head of OTT &amp; Content - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2020-04-27T15:58:01+00:00\",\"dateModified\":\"2020-04-27T16:22:48+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/pops-worldwide-hires-thailand-head-of-ott-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"POPS Worldwide Hires Thailand Head of OTT &amp; Content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/2a2c6d8fb3c7c8b4220b8877ecffb79a\",\"name\":\"Chelsea Regan\",\"description\":\"Chelsea Regan is the managing editor of World Screen. 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