The Astro pay-TV offering delivers to its customers \u201cpremium and differentiated content\u201d in HD and on-demand, says Astro CEO Henry Tan.<\/p>\n
There\u2019s also the \u201cfreemium\u201d service NJOI. \u201cI believe NJOI will continue to grow because it\u2019s a very simple and compelling proposition,\u201d he says. \u201cYou pay for the box and install it, and then can enjoy close to 40 different channel offerings, with options to purchase skinny bundles to access premium content.\u201d<\/p>\n
Astro is producing around 12,000 hours of local and original content annually. \u201cThis is our strong differentiator,\u201d Tan says. \u201cA lot of our counterparts in the region are just platforms. We are not just a platform; we are also a content producer, and a lot of our own IPs are now our flagships.\u201d Astro teamed up with HBO Asia for the original The Garden of Evening Mists<\/em>.<\/p>\n \u201cWe believe that collaboration with like-minded partners is a good way to produce content for the Asian audience,\u201d Tan says.<\/p>\n","protected":false},"excerpt":{"rendered":" The Astro pay-TV offering delivers to its customers \u201cpremium and differentiated content\u201d in HD and on-demand, says Astro CEO Henry Tan.<\/p>\n","protected":false},"author":1,"featured_media":5375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[415],"class_list":["post-5374","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-astro"],"yoast_head":"\n