With its HITS Movies channel, Rewind Networks has \u201cput together 40 years of the best movies on a single service to see how powerful that would become in terms of viewer stickiness and consumer love,\u201d says CEO Avi Himatsinghani.<\/p>\n
The results, he says, have exceeded all expectations. \u201cThe ratings and numbers in our debut market, Singapore, prove it. Every month since launch, we have been in the top three out of 15 international general-entertainment channels in the basic group.\u201d The strategy for HITS Movies, as well as for the original HITS channel, is based on curating playlists. \u201cTheir clear propositions have allowed a very loyal, consistent base of followers to keep coming in and out of the playlist, recommending and requesting shows and movies they love,\u201d Himatsinghani explains.<\/p>\n
He adds, \u201cWe know the proposition of a curated playlist like HITS works, so it makes sense to take it into more markets.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
With its HITS Movies channel, Rewind Networks has \u201cput together 40 years of the best movies on a single service to see how powerful that would become in terms of viewer stickiness and consumer love,\u201d says CEO Avi Himatsinghani.<\/p>\n","protected":false},"author":1,"featured_media":5373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[161,1189,160],"class_list":["post-5372","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hits","tag-hits-movies","tag-rewind-networks"],"yoast_head":"\n