{"id":4992,"date":"2018-08-21T11:10:14","date_gmt":"2018-08-21T15:10:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/nippon-tv-fashion-drama-screen-mipcom-2018\/"},"modified":"2018-08-21T11:12:47","modified_gmt":"2018-08-21T15:12:47","slug":"nippon-tv-fashion-drama-to-screen-at-mipcom-2018","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/nippon-tv-fashion-drama-to-screen-at-mipcom-2018\/","title":{"rendered":"Nippon TV Fashion Drama to Screen at MIPCOM 2018"},"content":{"rendered":"<p><em>Way Too Kawaii!<\/em>, a fashion-set millennial drama from Nippon TV, is slated for the Asian World Premiere TV Screening at this year&#8217;s MIPCOM.<\/p>\n<p>Based on Kozue Osaki\u2019s book <em>Pretty Ga Osugiru<\/em>, <em>Way Too Kawaii!<\/em> is about a\u00a0male literary professional who is suddenly transferred to a fashion magazine. The series, which is penned by Shuko Arai and Mako Watanabe, is due to debut on Japan&#8217;s Nippon TV in October, as well as on Hulu in the country. It will also air and stream in a number of other Asian territories.<\/p>\n<p>The screening will be attended by Yudai Chiba, the star of <em>Way Too Kawaii!<\/em>, as well as Arisa Mori, producer for Nippon TV. It is scheduled to take place on Tuesday, October 16, at 11:30 a.m. in Auditorium A of the Palais des Festivals in Cannes.<\/p>\n<p>Mori remarked: \u201cIt is a great honor to screen this drama of ours at MIPCOM. From the beginning, our target has been overseas viewers. Nippon TV as a company has never embarked on a project as challenging as this one. We decided to set ourselves apart by focusing on kawaii culture that is uniquely Japanese, and the result is a distinct program overflowing with originality. I am excited to stage our world premiere in Cannes, and I hope the event will pique the interest of buyers the world over.\u201d<\/p>\n<p>Chiba noted: \u201cIt is such a great honor and opportunity for me that this drama will be screened in Cannes. I am also interested to see how a work of this kind will be received globally.\u201d<\/p>\n<p>Laurine Garaude, the director of Reed MIDEM\u2019s television division, added: \u201cThe World Premiere TV Screening of <em>Way Too Kawaii!<\/em> confirms the diversity of international sources for ambitious drama series and MIPCOM\u2019s commitment to providing delegates with access to such excellent new programs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Way Too Kawaii!, a fashion-set millennial drama from Nippon TV, is slated for the Asian World Premiere TV Screening at this year&#8217;s MIPCOM.<\/p>\n","protected":false},"author":479,"featured_media":4993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1156,89,1157],"class_list":["post-4992","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mipcom-2018","tag-nippon-tv","tag-way-too-kawaii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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