{"id":4965,"date":"2018-07-30T11:29:43","date_gmt":"2018-07-30T15:29:43","guid":{"rendered":"http:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-esports\/"},"modified":"2018-07-30T12:49:39","modified_gmt":"2018-07-30T16:49:39","slug":"nippon-tv-expands-into-esports","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/","title":{"rendered":"Nippon TV Expands into eSports"},"content":{"rendered":"<p>Nippon Television Network Corporation (Nippon TV) has established AX Entertainment, a new eSports subsidiary company.<\/p>\n<p>AX Entertainment will create its first eSports team, AXIZ, a multi-gaming group comprised of professional gamers from a range of genres. The first competition will see the team participate in RAGE Shadowverse Pro League, a professional online card game battleground. Players for AXIZ will bring awareness to Japan\u2019s eSports scene by participating in professional leagues and appearing in linear TV shows.<\/p>\n<p>In addition, the company will debut its first 50-minute eSports show, <em>eGG<\/em> (<em>eSports Good Game<\/em>), which will feature top professionals. It will also document players going through selection rounds, as well as the latest news in the world of eSports. <em>eGG<\/em> is set to stream online on Nippon TV\u2019s catch-up service, Hulu Japan, TVer, GYAO! and OPENREC. The show is available as a finished program for international sales. This marks the first time a broadcaster in Japan will own an eSports team and produce an eSports show.<\/p>\n<p>\u201cAs the demographic of television viewers in Japan continues to age, Nippon TV is faced with limited opportunities to come into contact with the younger generations in their [tweens and teens] and early twenties who do not spend time in front of the small screen,\u201d stated Nippon TV\u2019s eSports project team. \u201cWe decided to actively create opportunities to reach the non-TV viewing demographic by entering the globally expanding eSports arena, a business model that focuses on the youth and enables them to be the primary players and audiences.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nippon Television Network Corporation (Nippon TV) has established AX Entertainment, a new eSports subsidiary company.<\/p>\n","protected":false},"author":477,"featured_media":4966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[1136,525,89],"class_list":["post-4965","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ax-entertainment","tag-nippon-television-network-corporation","tag-nippon-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nippon TV Expands into eSports - TVASIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nippon TV Expands into eSports - TVASIA\" \/>\n<meta property=\"og:description\" content=\"Nippon Television Network Corporation (Nippon TV) has established AX Entertainment, a new eSports subsidiary company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/\" \/>\n<meta property=\"og:site_name\" content=\"TVASIA\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-30T15:29:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-30T16:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvasia\/wp-content\/uploads\/sites\/16\/2017\/07\/Aziz-NipponTV718.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"288\" \/>\n\t<meta property=\"og:image:height\" content=\"153\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/\",\"name\":\"Nippon TV Expands into eSports - TVASIA\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\"},\"datePublished\":\"2018-07-30T15:29:43+00:00\",\"dateModified\":\"2018-07-30T16:49:39+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/nippon-tv-expands-into-esports\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvasia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nippon TV Expands into eSports\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvasia\/\",\"name\":\"TVASIA\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvasia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvasia\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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